| Course Title | Code | Semester | L+U Hour | Credits | ECTS |
|---|---|---|---|---|---|
| INTRODUCTION TO PUBLIC RELATIONS | HİT1105 | 1. Semester | 3 + 1 | 4.0 | 5.0 |
| Prerequisites | None |
| Language of Instruction | Turkish |
| Course Level | Associate |
| Course Type | |
| Mode of delivery | face to face |
| Course Coordinator |
Lect. Nurgül SOYDAŞ |
| Instructor(s) |
Nurgül SOYDAŞ |
| Assistants | |
| Goals | Public relations activities covered by addressing in detail the functions and activities of public relations management function reveals. Also during public relations activities for students to develop appropriate strategies and business objectives during the implementation of the elements of effective communication is to use. |
| Course Content | Public relations and the history of the concept Turkey's development, public relations within the organization and outside the organization public relations and media, public relations, issues such as the principles are discussed. |
| Learning Outcomes |
- The role of public relations management team know - Project / campaign management skills to win - Businesses to manage strategic communications - To gain the ability to adapt to differences - Be socially responsible |
| Week | Topics | Learning Methods |
|---|---|---|
| 1. Week | Related to PR Conceptual Framework | |
| 2. Week | public opinion | |
| 3. Week | Pressure Groups and Public Opinion | |
| 4. Week | Historical Development of Public Relations | |
| 5. Week | Behavior Dimension of Public Relations | |
| 6. Week | Basic Elements of Public Relations: Contact | |
| 7. Week | Learning Organization and Organization of Non-Discrimination Public Relations | |
| 8. Week | midterm exam | |
| 9. Week | Public Relations Management | |
| 10. Week | Image And Social Responsibility | |
| 11. Week | Duties of Public Relations Vehicles, Methods And Techniques | |
| 12. Week | PR in a Virtual Environment | |
| 12. Week | Time of Crisis Public Relations | |
| 13. Week | Principles of Public Relations | |
| 14. Week | Final | |
| 15. Week | Final |
| Public Relations, Prof.Dr. Gönül Budak, Prof.Dr. Gülay Budak |
| Program Requirements | Contribution Level | DK1 | DK2 | DK3 | DK4 | DK5 | Measurement Method |
|---|---|---|---|---|---|---|---|
| PY1 | 5 | 0 | 0 | 0 | 0 | 0 | - |
| PY2 | 5 | 0 | 0 | 0 | 0 | 0 | - |
| PY3 | 4 | 0 | 0 | 0 | 0 | 0 | - |
| PY4 | 5 | 0 | 0 | 0 | 0 | 0 | - |
| PY5 | 3 | 0 | 0 | 0 | 0 | 0 | - |
| PY6 | 5 | 0 | 0 | 0 | 0 | 0 | - |
| PY8 | 5 | 0 | 0 | 0 | 0 | 0 | - |
| 0 | 1 | 2 | 3 | 4 | 5 | |
|---|---|---|---|---|---|---|
| Course's Level of contribution | None | Very Low | Low | Fair | High | Very High |
| Method of assessment/evaluation | Written exam | Oral Exams | Assignment/Project | Laboratory work | Presentation/Seminar |
| Event | Quantity | Duration (Hour) | Total Workload (Hour) |
|---|---|---|---|
| Midterm 1 | 1 | 60 | 60 |
| Final | 1 | 64.5 | 64.5 |
| Classroom Activities | 1 | 3 | 3 |
| Total Workload | 127.5 | ||
| ECTS Credit of the Course | 5.0 | ||
