| 1. Week |
The aim of the sports marketing course and basic resources related to the course |
Other Activities, Preparation, After Class Study, Research
|
| 2. Week |
Sports Industry and Sports Marketing |
Other Activities, Research, Preparation, After Class Study
|
| 3. Week |
Sports Marketing Management |
Other Activities, Research, Preparation, After Class Study
|
| 4. Week |
Information System and Marketing Research in Sports Marketing |
Research, Preparation, After Class Study, Other Activities
|
| 5. Week |
Consumer Behavior |
Research, Preparation, After Class Study, Other Activities
|
| 6. Week |
Market Segmentation and Positioning |
Preparation, After Class Study, Research, Other Activities
|
| 7. Week |
Midterm |
|
| 8. Week |
Sports Marketing Mix and Marketing Mix Properties |
Preparation, After Class Study, Research, Other Activities
|
| 9. Week |
Sports Product |
Preparation, After Class Study, Research, Other Activities
|
| 10. Week |
Pricing Decisions |
Preparation, After Class Study, Other Activities, Research
|
| 11. Week |
Distribution |
Other Activities, Preparation, After Class Study, Research
|
| 12. Week |
Promotion: Advertising, Public Relations. |
Preparation, After Class Study, Other Activities, Research
|
| 13. Week |
Promotion: Personal Selling, Sales Promotion |
Preparation, After Class Study, Research, Other Activities
|
| 14. Week |
Sports Sponsorship |
Preparation, After Class Study, Other Activities, Research
|
| 15. Week |
Final exam |
|
