Education Information System

Course Title	Code	Semester	L+U Hour	Credits	ECTS
-	SYO 226	4. Semester	2 + 0	2.0	4.0

Prerequisites

None

Language of Instruction	Turkish
Course Level	Undergraduate
Course Type
Mode of delivery	Face to face
Course Coordinator
Instructor(s)	Mensur PEHLİVAN
Assistants
Goals	The aim of the sports marketing course; To define concepts related to marketing information system, consumer behavior, market segmentation and marketing research. In this course, students will be able to explain the concepts and applications related to sports marketing.
Course Content	Learning the basic concepts of Sports Marketing
Learning Outcomes	- Defines the concept of sports marketing - Identify developments in sports marketing - Defines the concept of the sports market - Defines the characteristics of consumer and industrial markets in sports. - Defines and interprets macro and micro environmental factors related to sports marketing.

Week	Topics	Learning Methods
1. Week	The aim of the sports marketing course and basic resources related to the course	Research Other Activities Course Hours Preparation, After Class Study
2. Week	Sports Industry and Sports Marketing	Course Hours Research Other Activities Preparation, After Class Study
3. Week	Sports Marketing Management	Research Other Activities Course Hours Preparation, After Class Study
4. Week	Information System and Marketing Research in Sports Marketing	Course Hours Research Other Activities Preparation, After Class Study
5. Week	Consumer Behavior	Course Hours Research Other Activities Preparation, After Class Study
6. Week	Market Segmentation and Positioning	Preparation, After Class Study Research Other Activities Course Hours
7. Week	Midterm
8. Week	Sports Marketing Mix and Marketing Mix Properties	Other Activities Course Hours Research Preparation, After Class Study
9. Week	Sports Product	Preparation, After Class Study Research Other Activities Course Hours
10. Week	Pricing Decisions	Other Activities Preparation, After Class Study Course Hours Research
11. Week	Distribution	Other Activities Course Hours Preparation, After Class Study Research
12. Week	Promotion: Advertising, Public Relations.	Preparation, After Class Study Research Other Activities Course Hours
13. Week	Promotion: Personal Selling, Sales Promotion	Research Other Activities Preparation, After Class Study Course Hours
14. Week	Sports Sponsorship	Research Other Activities Preparation, After Class Study Course Hours
15. Week	Final exam

Program Requirements	Contribution Level	DK1	DK2	DK3	DK4	DK5	Measurement Method

*DK = Course's Contrubution.

	0	1	2	3	4	5
Course's Level of contribution	None	Very Low	Low	Fair	High	Very High
Method of assessment/evaluation		Written exam	Oral Exams	Assignment/Project	Laboratory work	Presentation/Seminar