| Course Title | Code | Semester | L+U Hour | Credits | ECTS |
|---|---|---|---|---|---|
| . | PEM050 | 1. Semester | 2 + 0 | 2.0 | 3.0 |
| Prerequisites | None |
| Language of Instruction | Turkish |
| Course Level | Undergraduate |
| Course Type | |
| Mode of delivery | |
| Course Coordinator |
Assoc. Prof. Dr. Yaşar Selman GÜLTEKİN |
| Instructor(s) | |
| Assistants | |
| Goals | To give students an understanding of fundamental marketing concepts and their applications in landscape architecture. |
| Course Content | Reasoning, knowledge: Students will be able to critically analyze the process of marketing related to landscape architecture, the environment within which it operates, the institutions and functions that are performed, Students will develop an understanding of basic marketing fundamentals as they apply to the marketing related to landscape architecture, services or concepts, Students should have an understanding of the nature of the private sector marketing, including major market segments, product management, industry structure, size, competition, channels of distribution, performance, and strategy development. Sensation, attitude(affective): Students will develop problem-solving and decision-making skills through the analysis of marketing and business problems, Students are acquainted with new insights into the many changes taking place in the fields of product planning, manufacturing, distribution, selling, and utilization in landscape architecture. Perform, skill (psychomotor): Students will have analytical skills required to make sound marketing and business decisions in landscape architecture, Students will be able to understand the marketing practices in landscape architecture discipline. |
| Learning Outcomes |
- Students will be able to critically analyze the process of marketing related to landscape architecture, the environment within which it operates, the institutions and functions that are performed, Students will develop an understanding of basic marketing fundamentals as they apply to the marketing related to landscape architecture, services or concepts, Students should have an understanding of the nature of the private sector marketing, including major market segments, product management, industry structure, size, competition, channels of distribution, performance, and strategy development. |
| Week | Topics | Learning Methods |
|---|---|---|
| 1. Week | Course orientation: syllabus, examination and attendance policy, assignments, course format, textbooks and other resources required for the course. | Visual Presentation Course Hours Verbal Expression |
| 2. Week | Introduction, Management functions and the place of marketing, evolution of marketing, marketing approaches | Preparation, After Class Study Visual Presentation Research Course Hours Verbal Expression |
| 3. Week | Marketing actions, Marketing mix and Marketing management | Verbal Expression Visual Presentation Preparation, After Class Study Course Hours Research |
| 4. Week | Marketing management concepts and their application to forestry, Marketing environments in forestry, Market and Market analysis; a forestry case | Course Hours Preparation, After Class Study Research Other Activities Verbal Expression Visual Presentation |
| 5. Week | Presentation on marketing structure of landscape architecture in Turkey | Visual Presentation Preparation, After Class Study Other Activities Verbal Expression Research Course Hours |
| 6. Week | Consumer buying behaviors, Selecting target market | Course Hours Preparation, After Class Study Research Other Activities Verbal Expression Visual Presentation |
| 7. Week | Products and services, Production goods, Raw materials: Forestry on focus | Course Hours Preparation, After Class Study Other Activities Verbal Expression Visual Presentation Research |
| 8. Week | Midterm exam | Preparation, After Class Study Course Hours Research |
| 9. Week | The Product Life Cycle and Properties of Product for forest products | Verbal Expression Research Preparation, After Class Study Other Activities Visual Presentation Course Hours |
| 10. Week | Distribution channels and status for forest products, Actions in distribution channel | Preparation, After Class Study Research Course Hours Other Activities Visual Presentation Verbal Expression |
| 11. Week | Physical distribution and forest products | Verbal Expression Course Hours Research Other Activities Visual Presentation Preparation, After Class Study |
| 12. Week | Pricing, Pricing policies, Pricing process; Forest Products Case | Course Hours Preparation, After Class Study Research Verbal Expression Visual Presentation Other Activities |
| 13. Week | Sale and promotion | Verbal Expression Course Hours Preparation, After Class Study Research Other Activities Visual Presentation |
| 14. Week | Green marketing, Certified forest products market, Presentations of student group assignments | Other Activities Verbal Expression Visual Presentation Course Hours Preparation, After Class Study Research |
| Mucuk, İ., 2016. Pazarlama İlkeleri, Genişletilmiş 20. Basım, Türkmen Kitabevi, İstanbul. |
| İlter, E., Ok, K., 2012. Ormancılık ve Orman Endüstrisinde Pazarlama İlkeleri ve Yönetimi (Örnek Olaylarla), 3. Baskı, ISBN: 978-975-96967-5-7. |
| Pazarlama Yönetimi, Anadolu Üniversitesi Açıköğretim Fakültesi Ders Kitabı |
| Program Requirements | Contribution Level | DK1 | Measurement Method |
|---|---|---|---|
| PY1 | 4 | 0 | 40 |
| PY2 | 3 | 0 | 40,60 |
| PY3 | 4 | 0 | 40,60 |
| PY4 | 3 | 0 | 40,60 |
| PY5 | 2 | 0 | 40 |
| PY6 | 4 | 0 | 40,60 |
| PY7 | 5 | 0 | 40,60 |
| PY8 | 5 | 0 | 40,60 |
| PY9 | 5 | 0 | 40,60 |
| PY10 | 3 | 0 | 40,60 |
| PY11 | 3 | 0 | 40,60 |
| PY12 | 4 | 0 | 40,60 |
| PY13 | 4 | 0 | 40,60 |
| 0 | 1 | 2 | 3 | 4 | 5 | |
|---|---|---|---|---|---|---|
| Course's Level of contribution | None | Very Low | Low | Fair | High | Very High |
| Method of assessment/evaluation | Written exam | Oral Exams | Assignment/Project | Laboratory work | Presentation/Seminar |
| Event | Quantity | Duration (Hour) | Total Workload (Hour) |
|---|---|---|---|
| Course Hours | 14 | 2 | 28 |
| Preparation, After Class Study | 20 | 1 | 20 |
| Research | 15 | 1 | 15 |
| Midterm 1 | 1 | 1 | 1 |
| Homework 1 | 10 | 1 | 10 |
| Final | 1 | 1 | 1 |
| Total Workload | 75 | ||
| ECTS Credit of the Course | 3.0 | ||
