| Course Title | Code | Semester | L+U Hour | Credits | ECTS |
|---|---|---|---|---|---|
| Marketing Management | ISL509 | 3 + 0 | 3.0 | 6.0 |
| Prerequisites | None |
| Language of Instruction | Turkish |
| Course Level | Graduate |
| Course Type | |
| Mode of delivery | |
| Course Coordinator |
Prof. Dr. Abdulvahap BAYDAŞ |
| Instructors |
Abdulvahap BAYDAŞ |
| Assistants | |
| Goals | This course aims to instruct the application of the required internal and external envrironment analysis before the determination of marketing strategies and the determination of the marketing strategies process according to the competition conditions of the business. |
| Course Content | |
| Learning Outcomes |
- Information Institutional: Learning of the marketing strategies according to the competition conditions. Pratic: Examaniation of the marketing strategies of the business at the various sectors and the competition conditions. Skill Conceptual: Determination of the required marketing strategies according to firm’s market position and various competition conditions Cognitive Application: Development of the marketing strategies as a result of internal and external analysis of the business Qualification Learning Qualification: Providing of the required data for the market trends and portfolio analysis Occupational Qualifications Special to Field: Analysis of the market and taking the strategic marketing decisions for the benefit of the all partner of the business. |
| Week | Topics | Learning Methods |
|---|---|---|
| 1. Week | Marketing Philosophy: Concepts and Approaches to the Problems of Marketing | |
| 2. Week | Condition and Competition Analysis | |
| 3. Week | Markets and Consumer Behaviours | |
| 4. Week | Market Survey and Determination of Targeted Market | |
| 5. Week | Growth Strategy | |
| 6. Week | Competition Strategies and Marketing Mix Decisions | |
| 7. Week | Product and Service Policies | |
| 8. Week | Midterm | |
| 9. Week | Marketing Mix Decisions | |
| 10. Week | Price Decisions | |
| 11. Week | Distribution Channels and Physical Distributions | |
| 12. Week | Promotion Decisions | |
| 13. Week | Marketing Organization and Information Control | |
| 14. Week | Marketing Control |
| Program Requirements | Contribution Level | DK1 | Measurement Method |
|---|
| 0 | 1 | 2 | 3 | 4 | 5 | |
|---|---|---|---|---|---|---|
| Course's Level of contribution | None | Very Low | Low | Fair | High | Very High |
| Method of assessment/evaluation | Written exam | Oral Exams | Assignment/Project | Laboratory work | Presentation/Seminar |
| Event | Quantity | Duration (Hour) | Total Workload (Hour) |
|---|---|---|---|
| Homework 1 | 1 | 15 | 15 |
| Final | 1 | 20 | 20 |
| Practice | 1 | 50 | 50 |
| Practice End-Of-Term | 14 | 3 | 42 |
| Classroom Activities | 1 | 20 | 20 |
| Total Workload | 147 | ||
| ECTS Credit of the Course | 6.0 | ||
