| Course Title | Code | Semester | L+U Hour | Credits | ECTS |
|---|---|---|---|---|---|
| Research Techniques | ISL505 | 3 + 0 | 3.0 | 6.0 |
| Prerequisites | None |
| Language of Instruction | Turkish |
| Course Level | Graduate |
| Course Type | |
| Mode of delivery | |
| Course Coordinator |
Assoc. Prof. Dr. İsmail DURAK |
| Instructors |
İsmail DURAK |
| Assistants | |
| Goals | Recognizing reseaching process, knowing what should do in this process and reporting the research in terms of general rules. |
| Course Content | |
| Learning Outcomes |
- Recognizes researching process - Recognizes sources of data - Knows qualitative and quantitative research techniques - Knows scales - Knows form and extent of the research - Knows writing of research report |
| Week | Topics | Learning Methods |
|---|---|---|
| 1. Week | Science and terms about science, historical process of science | |
| 2. Week | Scientific researching process, choosing subject, deciding the borders | |
| 3. Week | Literature review, Improving hypothesis and strategy, Deciding the strategy of research | |
| 4. Week | Population and sampling frame, sampling method | |
| 5. Week | Data, data sources, primary and secondary data | |
| 6. Week | Questionnaire, interview and observation techniques | |
| 7. Week | Quantitative research methods; Preparing datas to analyze; measurement and measurement errors | |
| 8. Week | Qualitative research methods, qualitative research logic | |
| 9. Week | Methods in Quantitative research, Trail Studies, Stakeholder Analysis, Case Method | |
| 10. Week | Preparation of the Research Report, Research Content creation, wording in writing | |
| 11. Week | Form and extent of research report | |
| 12. Week | Research report’s rules of writing | |
| 13. Week | Ethics of research, Scientific Ethics Rules | |
| 14. Week | Statistical Applications Preparation of the Research Report |
| Kurtuluş, Kemal, Pazarlama Araştırmaları, Literatür Yayıncılık, 2006 |
| Nakip, Mahir, Pazarlama Araştırmaları, Seçkin yayıncılık, 2006 |
| Kalaycı, Şeref, SPSS Uygulamalı Çok Değişkenli İstatistik Teknikleri, Asil Yayın Dağıtım, 2008 |
| Yıldırım, Engin ve Diğerleri, Sosyal Bilimlerde Araştırma Yöntemleri-SPSS Uygulamalı, Sakarya, Sakarya Kitabevi, 2001 |
| Program Requirements | Contribution Level | DK1 | DK2 | DK3 | DK4 | DK5 | DK6 | Measurement Method |
|---|
| 0 | 1 | 2 | 3 | 4 | 5 | |
|---|---|---|---|---|---|---|
| Course's Level of contribution | None | Very Low | Low | Fair | High | Very High |
| Method of assessment/evaluation | Written exam | Oral Exams | Assignment/Project | Laboratory work | Presentation/Seminar |
| Event | Quantity | Duration (Hour) | Total Workload (Hour) |
|---|---|---|---|
| Midterm 1 | 1 | 10 | 10 |
| Homework 1 | 1 | 20 | 20 |
| Final | 1 | 20 | 20 |
| Classroom Activities | 14 | 42 | 588 |
| Total Workload | 638 | ||
| ECTS Credit of the Course | 6.0 | ||
