| Course Title | Code | Semester | L+U Hour | Credits | ECTS |
|---|---|---|---|---|---|
| Islamic Marketing | ISL440 | 7 | 2 + 0 | 3.0 | 6.0 |
| Prerequisites | None |
| Language of Instruction | Turkish |
| Course Level | Undergraduate |
| Course Type | |
| Mode of delivery | Turkish |
| Course Coordinator |
Prof. Dr. Abdulvahap BAYDAŞ |
| Instructor(s) |
Abdulvahap BAYDAŞ |
| Assistants | |
| Goals | It is to ensure that students learn marketing and marketing practices honestly and within the framework of Islamic rules, to encourage them to transfer the knowledge they have obtained to the field of application, and to contribute to the development of commercial ethics. |
| Course Content | Definition of Islamic Marketing; Scope; its development; Islamic Marketing Approach in Modern Times Marketing Research and Marketing Information System, Islamic Consumer Market and Consumer Behavior; Industrial Market and International Markets; Market Segmentation from the Islamic Framework; Target Market Selection; Marketing Mix Elements, Promotion Tools |
| Learning Outcomes |
| Week | Topics | Learning Methods |
|---|---|---|
| 1. Week | The Main Purpose of Islam and its Relationship with Marketing: General Introduction | |
| 2. Week | Ethics, Business Ethics and Islamic Relationships | |
| 3. Week | Shariah Ruling and Sources of Shari'a Judgment: The Qur'an, Sunnah, Ijma and Comparison | |
| 4. Week | Islamic Marketing Concept and Islamic Marketing Mix | |
| 5. Week | Halal Product and Halal Ingredients | |
| 6. Week | Halal Distribution | |
| 7. Week | Halal Pricing | |
| 8. Week | Midterm exam | |
| 9. Week | Halal Marketing Communication Elements | |
| 10. Week | Islamic Branding | |
| 11. Week | Islamic Accommodation | |
| 12. Week | Islamic Finance and Islamic Finance Application Examples | |
| 13. Week | Islamic Finance and Islamic Finance Application Examples (Continued) | |
| 14. Week | Marketing Issues and Case Studies in the Light of Verse-Hadith |
| Principles of İslamic Marketing, Baker, Ahmed Alserhan |
| Lecture Notes and Outcomes, Abdulvahap Baydaş |
| Event | Quantity | Duration (Hour) | Total Workload (Hour) |
|---|---|---|---|
| Course Hours | 14 | 3 | 42 |
| Preparation, After Class Study | 14 | 3 | 42 |
| Midterm 1 | 1 | 20 | 20 |
| Homework 1 | 2 | 7 | 14 |
| Homework 2 | 2 | 7 | 14 |
| Final | 1 | 20 | 20 |
| Classroom Activities | 1 | 1 | 1 |
| Total Workload | 153 | ||
| ECTS Credit of the Course | 6.0 | ||
