| Course Title | Code | Semester | L+U Hour | Credits | ECTS |
|---|---|---|---|---|---|
| Marketing Management | ISL224 | 4. Semester | 3 + 0 | 3.0 | 5.0 |
| Prerequisites | None |
| Language of Instruction | Turkish |
| Course Level | Undergraduate |
| Course Type | |
| Mode of delivery | Lecture |
| Course Coordinator |
Assist. Prof. Dr. EMİNE ŞENBABAOĞLU DANACI |
| Instructor(s) |
EMİNE ŞENBABAOĞLU DANACI |
| Assistants | |
| Goals | The main aim of this course is; The aim of this course is to examine the managerial aspects of marketing, to talk about the current issues related to marketing and to give examples from the application. In this direction, it is aimed to apply the current approaches related to marketing in managerial terms. |
| Course Content | Marketing and marketing concept Approaches to marketing problems Analysis of the marketing environment Optimization of marketing components - Distribution and promotion policies Positioning and Competition strategies Marketing Communication |
| Learning Outcomes |
- To have the skills of understanding, explaining and using the concepts and management of businesses in the field of marketing, - To gain the ability to use the resources at the hands of marketing management. - To be able to evaluate the data of markets and enterprises analytically and to determine the target and purpose according to the results obtained. - To be able to conduct research and study as a group and independently. |
| Week | Topics | Learning Methods |
|---|---|---|
| 1. Week | Introduction, course content form, basic concepts related to marketing | |
| 2. Week | Marketing and marketing concept | |
| 3. Week | Approaches to marketing problems | |
| 4. Week | Analysis of the marketing environment | |
| 5. Week | Marketing management and Strategic marketing planning | |
| 6. Week | Consumer behavior | |
| 7. Week | Marketing Information System Management, Market Measurement and Target Market Determination | |
| 8. Week | Midterm | |
| 9. Week | Optimization of marketing components - Product and price policies | |
| 10. Week | Positioning and Competition strategies | |
| 11. Week | Marketing Communication | |
| 12. Week | Wholesale and retailing | |
| 13. Week | Marketing control and performance evaluation | |
| 14. Week | FINAL EXAM |
| Altunışık, R., Özdemir, Ş., Ömer, T. (2016) Pazarlama İlkeleri ve Yönetimi, 2. Baskı, Beta Yayıncılık, İstanbul. |
| Suer, I. (2014), Principles of Marketing, Nobel Book, Ankara. |
| Program Requirements | Contribution Level | DK1 | DK2 | DK3 | DK4 | Measurement Method |
|---|---|---|---|---|---|---|
| PY1 | 5 | 0 | 0 | 0 | 0 | - |
| PY2 | 5 | 0 | 0 | 0 | 0 | - |
| PY3 | 5 | 0 | 0 | 0 | 0 | - |
| PY4 | 5 | 0 | 0 | 0 | 0 | - |
| PY5 | 5 | 0 | 0 | 0 | 0 | - |
| PY6 | 4 | 0 | 0 | 0 | 0 | - |
| PY7 | 5 | 0 | 0 | 0 | 0 | - |
| PY8 | 5 | 0 | 0 | 0 | 0 | - |
| PY9 | 4 | 0 | 0 | 0 | 0 | - |
| PY10 | 3 | 0 | 0 | 0 | 0 | - |
| PY11 | 5 | 0 | 0 | 0 | 0 | - |
| PY12 | 5 | 0 | 0 | 0 | 0 | - |
| PY13 | 4 | 0 | 0 | 0 | 0 | - |
| 0 | 1 | 2 | 3 | 4 | 5 | |
|---|---|---|---|---|---|---|
| Course's Level of contribution | None | Very Low | Low | Fair | High | Very High |
| Method of assessment/evaluation | Written exam | Oral Exams | Assignment/Project | Laboratory work | Presentation/Seminar |
| Event | Quantity | Duration (Hour) | Total Workload (Hour) |
|---|---|---|---|
| Homework 1 | 1 | 30 | 30 |
| Homework 2 | 1 | 30 | 30 |
| Quiz 1 | 1 | 25.5 | 25.5 |
| Practice End-Of-Term | 14 | 3 | 42 |
| Total Workload | 127.5 | ||
| ECTS Credit of the Course | 5.0 | ||
