| Course Title | Code | Semester | L+U Hour | Credits | ECTS |
|---|---|---|---|---|---|
| Marketing Principals | ISL211 | 3. Semester | 3 + 0 | 3.0 | 5.0 |
| Prerequisites | None |
| Language of Instruction | Turkish |
| Course Level | Undergraduate |
| Course Type | |
| Mode of delivery | Lecture |
| Course Coordinator |
Assist. Prof. Dr. EMİNE ŞENBABAOĞLU DANACI |
| Instructor(s) |
EMİNE ŞENBABAOĞLU DANACI |
| Assistants | |
| Goals | The main purpose of this course; to gain students a perspective that can understand and define consumer demands and needs, learn the concept of market and market types, select market segmentation and target market, and create a marketing mix according to business resources and consumer demands. |
| Course Content | Marketing Concept, Development of Marketing Concept, Market Segmentation, Target Market Selection, Product, Price, Place, Promotion. |
| Learning Outcomes |
- To have the skills of understanding, explaining and using the concepts and managements of marketing field of businesses, - To gain the ability to use the resources in the marketing department in business. - To be able to evaluate the data of markets and enterprises analytically and to determine the target and purpose according to the results obtained. - To follow, comment and make decisions about the developments that concern enterprises at national, regional and / or global level. - To be able to assume professional responsibility and act ethically in enterprises. - To be able to determine strategies according to constantly changing and developing environmental factors - To be able to learn and apply new approaches to marketing. |
| Week | Topics | Learning Methods |
|---|---|---|
| 1. Week | What is Marketing?-Subject- Importance-Basic Concepts of Marketing | Verbal Expression Visual Presentation Course Hours |
| 2. Week | Development of Marketing Understanding | Course Hours Verbal Expression Visual Presentation |
| 3. Week | Environmental Factors Affecting Marketing - Marketing Environment | Course Hours Verbal Expression Visual Presentation |
| 4. Week | Strategic Marketing Planning | Course Hours Visual Presentation Verbal Expression |
| 5. Week | Product (Product) Decisions | Visual Presentation Course Hours Verbal Expression |
| 6. Week | New Product Development | Course Hours Verbal Expression Visual Presentation |
| 7. Week | Product Lifecycle, Marking, Packaging, Labeling | Course Hours Verbal Expression Visual Presentation |
| 8. Week | Midterm Exam | |
| 9. Week | Price | Course Hours Verbal Expression Visual Presentation |
| 10. Week | Place | Visual Presentation Course Hours Verbal Expression |
| 11. Week | Promotion | Course Hours Verbal Expression Visual Presentation |
| 12. Week | Marketing Information System and Marketing Research | Verbal Expression Visual Presentation Course Hours |
| 13. Week | International Marketing | Course Hours Verbal Expression Visual Presentation |
| 14. Week | Marketing Activities Management, Planning, Implementation, Control | Verbal Expression Visual Presentation Course Hours |
| Prof.Dr.İsmet Mucuk, Pazarlama İlkeleri, Türkmen Kitabevi |
| Prof.Dr.İrfan Süer, Pazarlama İlkeleri, Nobel Akademik Yayıncılık |
| Doç.Dr. Aziz Öztürk, Pazarlama İlkeleri , Gazi Kitabevi |
| Program Requirements | Contribution Level | DK1 | DK2 | DK3 | DK4 | DK5 | DK6 | DK7 | Measurement Method |
|---|---|---|---|---|---|---|---|---|---|
| PY1 | 5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | - |
| PY2 | 5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | - |
| PY3 | 5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | - |
| PY4 | 5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | - |
| PY5 | 5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | - |
| PY6 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | - |
| PY7 | 5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | - |
| PY8 | 5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | - |
| PY9 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | - |
| PY10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | - |
| PY11 | 5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | - |
| PY12 | 5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | - |
| PY13 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | - |
| 0 | 1 | 2 | 3 | 4 | 5 | |
|---|---|---|---|---|---|---|
| Course's Level of contribution | None | Very Low | Low | Fair | High | Very High |
| Method of assessment/evaluation | Written exam | Oral Exams | Assignment/Project | Laboratory work | Presentation/Seminar |
| Event | Quantity | Duration (Hour) | Total Workload (Hour) |
|---|---|---|---|
| Midterm 1 | 1 | 22.5 | 22.5 |
| Homework 1 | 1 | 15 | 15 |
| Final | 1 | 20 | 20 |
| Practice | 14 | 1 | 14 |
| Practice End-Of-Term | 14 | 3 | 42 |
| Classroom Activities | 14 | 1 | 14 |
| Total Workload | 127.5 | ||
| ECTS Credit of the Course | 5.0 | ||
