| Course Title | Code | Semester | L+U Hour | Credits | ECTS |
|---|---|---|---|---|---|
| Development of Business Models in Entrepreneurship | GRS508 | 3 + 0 | 3.0 | 7.0 |
| Prerequisites | None |
| Language of Instruction | Turkish |
| Course Level | Graduate |
| Course Type | |
| Mode of delivery | Lecture |
| Course Coordinator | |
| Instructor(s) | |
| Assistants | |
| Goals | To create awareness about the content, types and applications of the concept of business modeling and to develop awareness about the importance of the concept of business model in entrepreneurship. |
| Course Content | Business Model Development in Entrepreneurship course aims to help students transform innovative business ideas into sustainable and profitable business models. The course covers topics such as business model design, business model components, value proposition, revenue models, customer segmentation, distribution channels and cost structures. Students learn to structure and evaluate business ideas using strategic tools such as Business Model Canvas. Through hands-on exercises and case studies, they reinforce their entrepreneurial skills by experiencing how to create, test and refine successful business models to adapt to the market. |
| Learning Outcomes |
- 1 - 2 |
| Week | Topics | Learning Methods |
|---|---|---|
| 1. Week | Introduction to Entrepreneurship and Business Model | Verbal Expression Visual Presentation Practice Course Hours |
| 2. Week | Business Model Components and Business Model Canvas | Course Hours Verbal Expression Practice Visual Presentation |
| 3. Week | Value Proposition: Creating Value for the Customer | Visual Presentation Practice Course Hours Verbal Expression |
| 4. Week | Customer Segmentation and Target Market Analysis | Course Hours Verbal Expression Visual Presentation Practice |
| 5. Week | Distribution Channels and Customer Relationship Management | Practice Course Hours Visual Presentation Verbal Expression |
| 6. Week | evenue Models and Pricing Strategies | Course Hours Visual Presentation Verbal Expression Practice |
| 7. Week | Key Partnerships and Resource Management | Visual Presentation Practice Course Hours Verbal Expression |
| 8. Week | Midterm Exam | Practice |
| 9. Week | Cost Structure and Analysis of Operating Expenses | Verbal Expression Course Hours Visual Presentation Practice |
| 10. Week | Business Model Innovation and Innovation Strategies | Course Hours Verbal Expression Visual Presentation Practice |
| 11. Week | Testing and Validation of Business Models | Visual Presentation Practice Course Hours Verbal Expression |
| 12. Week | Practical Studies and Case Studies of Business Models | Course Hours Verbal Expression Practice Visual Presentation |
| 13. Week | Business Model Presentation and Investor Preparation | Practice Verbal Expression Course Hours Visual Presentation |
| 14. Week | General Evaluation, Feedback and Q&A Session | Visual Presentation Practice Verbal Expression Course Hours |
| 1 |
| Program Requirements | Contribution Level | DK1 | DK2 | Measurement Method |
|---|
| 0 | 1 | 2 | 3 | 4 | 5 | |
|---|---|---|---|---|---|---|
| Course's Level of contribution | None | Very Low | Low | Fair | High | Very High |
| Method of assessment/evaluation | Written exam | Oral Exams | Assignment/Project | Laboratory work | Presentation/Seminar |
| Event | Quantity | Duration (Hour) | Total Workload (Hour) |
|---|---|---|---|
| Course Hours | 14 | 3 | 42 |
| Visual Presentation | 14 | 3 | 42 |
| Practice | 14 | 3 | 42 |
| Midterm 1 | 1 | 0.5 | 0.5 |
| Homework 1 | 2 | 4 | 8 |
| Final | 1 | 2 | 2 |
| Classroom Activities | 14 | 3 | 42 |
| Total Workload | 178.5 | ||
| ECTS Credit of the Course | 7.0 | ||
