Education Information System

Course Title	Code	Semester	L+U Hour	Credits	ECTS
Insurance Services Marketing	SSG437	7. Semester	3 + 0	3.0	6.0

Prerequisites

None

Language of Instruction	Turkish
Course Level	Undergraduate
Course Type
Mode of delivery	Expression
Course Coordinator	Res. Assist. Dr. Abdulaziz SEZER
Instructor(s)	Abdulaziz SEZER
Assistants
Goals	Students will be able to learn the basics of marketing in insurance.
Course Content
Learning Outcomes	- Will be able to comprehend the importance of marketing in insurance. - Will be able to learn the requirements of marketing in the insurance sector - Will be able to know the problems in sales, marketing and insurance production

Week	Topics	Learning Methods
1. Week	Definition and historical development of insurance, basic principles of insurance	Course Hours Preparation, After Class Study
2. Week	Conventional insurance and Islamic (takaful) insurance	Preparation, After Class Study Course Hours
3. Week	Ethics in insurance services marketing, reflections of postmodernism on marketing, critical approaches to marketing	Course Hours Preparation, After Class Study
4. Week	Introduction of insurance types and branches	Course Hours Preparation, After Class Study
5. Week	Service concept, characteristics and classification of service	Course Hours Preparation, After Class Study
6. Week	Importance, definition and scope of service marketing	Course Hours Preparation, After Class Study
7. Week	Marketing management in insurance services	Course Hours Preparation, After Class Study
8. Week	Strategic marketing planning	Course Hours Preparation, After Class Study
9. Week	Marketing mix elements in insurance services and service in insuranc	Preparation, After Class Study Course Hours
10. Week	Pricing, distribution and promotion in insurance	Course Hours Preparation, After Class Study
11. Week	Relationship quality and its importance in insurance services marketing	Course Hours Preparation, After Class Study
12. Week	Customer loyalty and its importance in insurance services marketing	Course Hours Preparation, After Class Study
13. Week	Sales management, sales forecasting and sales forecasting methods in insurance services marketing	Course Hours Preparation, After Class Study
14. Week	New concepts in the insurance sector (Insurtech-Insurance Technologies, Blockchain in Insurance, Micro Insurance)	Preparation, After Class Study Course Hours

Lecture Notes

BANKACILIK ve SİGORTACILIKTA PAZARLAMA- Dr. Öğr. Üyesi Aziz ÖZTÜRK | Ömer Faruk GÜVEN

Pazarlama İlkeleri ve Yönetimi-Remzi ALTUNIŞIK, Şuayip ÖZDEMİR, Ömer TORLAK

“ Sigortanın Temel Prensipleri ” – Yrd. Doç. Dr. Ayşe Gül BÖLÜKBAŞI, Dr. E. Baturalp PAMUKÇU- Türkmen Kitabevi

Program Requirements	Contribution Level	DK1	DK2	DK3	Measurement Method
PY1	4	4	4	4	40,60
PY11	5	5	5	5	40,60
PY14	5	5	5	5	40,60

*DK = Course's Contrubution.

	0	1	2	3	4	5
Course's Level of contribution	None	Very Low	Low	Fair	High	Very High
Method of assessment/evaluation		Written exam	Oral Exams	Assignment/Project	Laboratory work	Presentation/Seminar

Event	Quantity	Duration (Hour)	Total Workload (Hour)
Course Hours	14	3	42
Preparation, After Class Study	2	7	14
Research	4	8	32
Other Activities	2	21	42
Midterm 1	1	1	1
Homework 1	1	21	21
Final	1	1	1
Total Workload			153
ECTS Credit of the Course			25.5 6.0