| Course Title | Code | Semester | L+U Hour | Credits | ECTS |
|---|---|---|---|---|---|
| - | SKY338 | 6. Semester | 3 + 0 | 3.0 | 4.0 |
| Prerequisites | None |
| Language of Instruction | Turkish |
| Course Level | Undergraduate |
| Course Type | |
| Mode of delivery | Lecture presentation-lecture-discussion |
| Course Coordinator |
Assoc. Prof. Dr. Yusuf ÖCEL |
| Instructors |
Yusuf ÖCEL |
| Assistants | |
| Goals | The main purpose of this course is to provide students with theoretical and practical activities such as the place of public relations in health institutions, organization of public relations, recognizing the society and personnel of health enterprises, introducing the enterprise to the society, marketing processes and methods. |
| Course Content | Basic concepts in public relations, application areas of public relations, historical development, difference with similar fields, interpersonal communication, communication barriers, environments and tools used, internal and external public relations. |
| Learning Outcomes |
- To learn the applicability of public relations principles theoretically and practically. - To be able to follow and contribute to the literature on public relations - To be able to conduct research and study as a group and independently. - To be able to express ideas and research results related to public relations verbally and in writing. - To be able to take professional responsibility and act ethically in health institutions. - To be able to determine strategies for public relations in the constantly changing and developing health service sector. - Being sensitive to new approaches in the field of public relations in health institutions. |
| Week | Topics | Learning Methods |
|---|---|---|
| 1. Week | Explaining the course content form, basic concepts of public relations | Visual Presentation Verbal Expression Course Hours |
| 2. Week | Target mass concept | Visual Presentation Course Hours Verbal Expression Research Preparation, After Class Study |
| 3. Week | Application areas of public relations, relations with other fields, public relations as a profession | Research Verbal Expression Visual Presentation Course Hours Preparation, After Class Study |
| 4. Week | Public relations as a concept Historical development and importance of public relations in the world and in Turkey. | Visual Presentation Course Hours Verbal Expression Preparation, After Class Study Research |
| 5. Week | Communication process and elements, types of communication, communication and society. | Course Hours Verbal Expression Visual Presentation Preparation, After Class Study Research |
| 6. Week | Communication barriers, removal of these barriers. | Preparation, After Class Study Research Verbal Expression Course Hours Visual Presentation |
| 7. Week | Public relations models internal and external public relations-1 | Verbal Expression Visual Presentation Research Preparation, After Class Study Course Hours |
| 8. Week | Topic repetition | Verbal Expression Course Hours Preparation, After Class Study Research |
| 9. Week | Public relations models internal and external public relations-2 | Verbal Expression Research Course Hours Preparation, After Class Study Visual Presentation |
| 10. Week | Crisis management in public relations | Visual Presentation Preparation, After Class Study Verbal Expression Research Course Hours |
| 11. Week | Sponsorship in public relations | Visual Presentation Preparation, After Class Study Research Course Hours Verbal Expression |
| 12. Week | Reputation management in public relations | Research Verbal Expression Course Hours Preparation, After Class Study Visual Presentation |
| 13. Week | Presentation techniques in public relations | Verbal Expression Research Preparation, After Class Study Course Hours Visual Presentation |
| 14. Week | General evaluation | Verbal Expression Course Hours Visual Presentation Preparation, After Class Study Research |
| Canöz, K. (2013). Public Relations Practices in Health Institutions, Palet Publications, 2nd Edition, Konya. |
| Peltekoglu, F. B. (2018). What is Public Relations? Istanbul: Beta Publishing. |
| Ozgur, A. Z. (2013). Public Relations, Anadolu University Press, 5th Edition. |
| Yatkin, A., Yatkin, U. N. (2015). Public Relations and Communication, Nobel Publishing, 4th Edition, Ankara. |
| Light, M. (2011). Public Relations in Hospitals, Education Academy Publications, Konya. |
| Theaker, A. (2002). The Public Relation Handbook, Published in The Taylor & Francis, New York. |
| Oliver, S. (2010). Public Relation Strategy, Kogan Page, 3. Edition, London. |
| Program Requirements | Contribution Level | DK1 | DK2 | DK3 | DK4 | DK5 | DK6 | DK7 | Measurement Method |
|---|---|---|---|---|---|---|---|---|---|
| PY1 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 60 |
| PY2 | 2 | 1 | 1 | 1 | 1 | 5 | 1 | 1 | 60 |
| PY5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 60 |
| PY6 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 60,60 |
| PY7 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 60 |
| PY8 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 60 |
| PY9 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 60 |
| PY10 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 60 |
| PY11 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 60 |
| PY12 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | - |
| PY13 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 60 |
| 0 | 1 | 2 | 3 | 4 | 5 | |
|---|---|---|---|---|---|---|
| Course's Level of contribution | None | Very Low | Low | Fair | High | Very High |
| Method of assessment/evaluation | Written exam | Oral Exams | Assignment/Project | Laboratory work | Presentation/Seminar |
| Event | Quantity | Duration (Hour) | Total Workload (Hour) |
|---|---|---|---|
| Course Hours | 14 | 3 | 42 |
| Preparation, After Class Study | 15 | 1 | 15 |
| Research | 15 | 1 | 15 |
| Other Activities | 15 | 1 | 15 |
| Verbal Expression | 9 | 1 | 9 |
| Visual Presentation | 5 | 1 | 5 |
| Midterm 1 | 1 | 1 | 1 |
| Total Workload | 102 | ||
| ECTS Credit of the Course | 4.0 | ||
