| Course Title | Code | Semester | L+U Hour | Credits | ECTS |
|---|---|---|---|---|---|
| INTERNATIONAL MARKETING | DIŞ3173 | 3. Semester | 3 + 0 | 3.0 | 4.0 |
| Prerequisites | None |
| Language of Instruction | Turkish |
| Course Level | Associate |
| Course Type | |
| Mode of delivery | Formal education |
| Course Coordinator |
Lect. Serap ÇAKIR ÇÖMLEKÇİ |
| Instructor(s) |
Umut BAŞARAN |
| Assistants | |
| Goals | The students of the International marketing strategy will be the ability to recognize and apply |
| Course Content | Exports International Marketing Transition, International Trade Market Research in the Collecting Data, Market Research Types, Export Suitable Product Development, International Marketing Strategy, Strategic focus, Sales Proposal Preparation, International Commodity Strategies, International Pricing Strategy, International Distribution Strategy, International Promotion Strategies. |
| Learning Outcomes |
- Learn the basic concepts of international marketing. - Recognize the international market environment. - Learns the methods of introduction to international markets. - Learns international marketing management. |
| Week | Topics | Learning Methods |
|---|---|---|
| 1. Week | Introduction to International Marketing and Some Basic Concepts | |
| 2. Week | International Marketing Planning | |
| 3. Week | International Marketing Research | |
| 4. Week | International Marketing Market Segmentation Target Market Selection | |
| 5. Week | International Marketing Product Policy | |
| 6. Week | Pricing in International Marketing | |
| 7. Week | Promoting in International Marketing | |
| 8. Week | Mid-term exam | |
| 9. Week | Pricing in international marketing | |
| 10. Week | Paying methods in foreign trade | |
| 11. Week | Place Policies in International Marketing | |
| 12. Week | International distribution channels | |
| 13. Week | International marketing strategies | |
| 14. Week | Presentation |
| International Marketing, Prof. Dr. Erdoğan TAŞKIN |
| Program Requirements | Contribution Level | DK1 | DK2 | DK3 | DK4 | Measurement Method |
|---|---|---|---|---|---|---|
| PY1 | 4 | 0 | 0 | 0 | 0 | - |
| PY2 | 3 | 0 | 0 | 0 | 0 | - |
| PY3 | 4 | 0 | 0 | 0 | 0 | - |
| PY5 | 3 | 0 | 0 | 0 | 0 | - |
| PY7 | 3 | 0 | 0 | 0 | 0 | - |
| 0 | 1 | 2 | 3 | 4 | 5 | |
|---|---|---|---|---|---|---|
| Course's Level of contribution | None | Very Low | Low | Fair | High | Very High |
| Method of assessment/evaluation | Written exam | Oral Exams | Assignment/Project | Laboratory work | Presentation/Seminar |
| Event | Quantity | Duration (Hour) | Total Workload (Hour) |
|---|---|---|---|
| Midterm 1 | 1 | 1 | 1 |
| Homework 1 | 1 | 1 | 1 |
| Homework 2 | 1 | 1 | 1 |
| Final | 1 | 1 | 1 |
| Classroom Activities | 14 | 1 | 14 |
| Total Workload | 18 | ||
| ECTS Credit of the Course | 4.0 | ||
