| Course Title | Code | Semester | L+U Hour | Credits | ECTS |
|---|---|---|---|---|---|
| PRİNCİPLES OF MARKETİNG | İŞL3152 | 3. Semester | 2 + 1 | 3.0 | 4.0 |
| Prerequisites | None |
| Language of Instruction | Turkish |
| Course Level | Associate |
| Course Type | |
| Mode of delivery | face to face |
| Course Coordinator |
Assist. Prof. Dr. Halil İbrahim YAZGAN |
| Instructor(s) |
Halil İbrahim YAZGAN |
| Assistants | |
| Goals | Understanding of the concept of marketing and how the business takes place within the scope of marketing activities |
| Course Content | Definition of marketing concept, examining the environmental conditions, explaining the marketing mix |
| Learning Outcomes |
- To be able to understand and interpret consumer behaviors and use them in marketing programs - To be able to understand and interpret consumer behaviors and use them in marketing programs - Be able to analyze marketing activities of an enterprise - Be able to analyze marketing activities of an enterprise - Understanding of marketing management, understanding of strategy development and control issues - Understanding of marketing management, understanding of strategy development and control issues - Know the marketing mix elements (product, price, distribution, and promotion efforts) - Know the marketing mix elements (product, price, distribution, and promotion efforts) - Know the control methods that can be applied in marketing - Know the control methods that can be applied in marketing |
| Week | Topics | Learning Methods |
|---|---|---|
| 1. Week | Basic Concepts in Marketing | |
| 2. Week | Marketing Management Insights | |
| 3. Week | Micro and macro Environmental Factors of Marketing | |
| 4. Week | Marketing research and marketing information system | |
| 5. Week | Market Types and Features | |
| 6. Week | Marketing research process | |
| 7. Week | Marketing mix | |
| 8. Week | MIDTERM | |
| 9. Week | Product and service, product life cycle stages | |
| 10. Week | Product decisions; brand, packaging, label | |
| 11. Week | Price and pricing | |
| 12. Week | Distribution and distribution channels goods; Life cycle | |
| 13. Week | Promotion components | |
| 14. Week | Service marketing mix elements |
| PAZARLAMA İLKELERİ, Prof.Dr.İrfan SÜER, Mal ve Hizmet Pazarlama Dr.Bora GÖKTAŞ |
| Program Requirements | Contribution Level | DK1 | DK2 | DK3 | DK4 | DK5 | Measurement Method |
|---|
| 0 | 1 | 2 | 3 | 4 | 5 | |
|---|---|---|---|---|---|---|
| Course's Level of contribution | None | Very Low | Low | Fair | High | Very High |
| Method of assessment/evaluation | Written exam | Oral Exams | Assignment/Project | Laboratory work | Presentation/Seminar |
| Event | Quantity | Duration (Hour) | Total Workload (Hour) |
|---|---|---|---|
| Course Hours | 13 | 3 | 39 |
| Preparation, After Class Study | 13 | 2 | 26 |
| Research | 8 | 2 | 16 |
| Other Activities | 8 | 1 | 8 |
| Midterm 1 | 1 | 5 | 5 |
| Final | 1 | 8 | 8 |
| Total Workload | 102 | ||
| ECTS Credit of the Course | 4.0 | ||
