| Course Title | Code | Semester | L+U Hour | Credits | ECTS |
|---|---|---|---|---|---|
| PUBLIC RELATIONS | BÜR404 | 4. Semester | 2 + 0 | 2.0 | 3.0 |
| Prerequisites | None |
| Language of Instruction | Turkish |
| Course Level | Associate |
| Course Type | |
| Mode of delivery | face to face |
| Course Coordinator |
Lect. Fatma ALBAYRAK AKBAŞ |
| Instructor(s) |
Fatma ALBAYRAK AKBAŞ |
| Assistants | |
| Goals | To make the definition of the concept of public relations and profession to the students, to ensure that they have the knowledge of the process and examples of this field. |
| Course Content | General objectives, Basic Principles of Public Relations, Close Concepts of Public Relations, Duties and Responsibilities, Message in Public Relations, Relations with Public and Media, Sponsorship, |
| Learning Outcomes |
- To recognize the importance of public relations - To plan and implement public relations campaigns that will provide corporate image and reputation - Define the target audience - Keep track of developments in relation to the public and constantly update themselves - To be able to follow and analyze the media related to the field, |
| Week | Topics | Learning Methods |
|---|---|---|
| 1. Week | The concept of public relations | Verbal Expression Visual Presentation Course Hours Research |
| 2. Week | Historical Development of Public Relations in the World and in Turkey | Course Hours Preparation, After Class Study Visual Presentation Verbal Expression |
| 3. Week | Objectives and basic principles of Public Relations | Verbal Expression Course Hours Visual Presentation |
| 4. Week | Environments Used in Public Relations, Tools and Methods Used | Course Hours Preparation, After Class Study Visual Presentation Verbal Expression |
| 5. Week | Environments Used in Public Relations, Tools and Methods Used | Visual Presentation Research Verbal Expression Course Hours |
| 6. Week | Public relations process | Course Hours Research Verbal Expression Visual Presentation |
| 7. Week | Application Areas of Public Relations, Relations with Other Areas, Public Relations as Profession | Course Hours Research Verbal Expression Visual Presentation |
| 8. Week | Application Areas of Public Relations, Relations with Other Areas, Public Relations as Profession | Visual Presentation Course Hours Research Verbal Expression |
| 9. Week | Target audience in public relations practices | Research Verbal Expression Visual Presentation Course Hours |
| 10. Week | Internal and External Relations | Course Hours Research Verbal Expression Visual Presentation |
| 11. Week | Public Relations in times of crisis | Course Hours Verbal Expression Visual Presentation Research |
| 12. Week | Public relations and sponsorship | Visual Presentation Course Hours Verbal Expression |
| 13. Week | Social responsibility in public relations | Course Hours Visual Presentation Verbal Expression |
| 14. Week | Ethical rules of public relations profession | Visual Presentation Course Hours Verbal Expression Research |
| Halkla İlişkiler, Prof. Dr. Nuri TORTOP Doç. Dr. Mehmet Akif ÖZER, Halkla İlişkiler Prof.Dr.Cavit YAVUZ |
| Program Requirements | Contribution Level | DK1 | DK2 | DK3 | DK4 | DK5 | Measurement Method |
|---|---|---|---|---|---|---|---|
| PY1 | 4 | 4 | 4 | 4 | 4 | 4 | 40,60 |
| PY2 | 3 | 3 | 3 | 3 | 3 | 3 | 40,60 |
| PY3 | 4 | 4 | 4 | 4 | 4 | 4 | 40,60 |
| PY4 | 3 | 3 | 3 | 3 | 3 | 3 | 40,60 |
| PY5 | 1 | 1 | 1 | 1 | 1 | 1 | 40,60 |
| PY6 | 3 | 3 | 3 | 3 | 3 | 3 | 40,60 |
| PY7 | 3 | 3 | 3 | 3 | 3 | 3 | 40,60 |
| PY8 | 3 | 3 | 3 | 3 | 3 | 3 | 40,60 |
| PY9 | 4 | 4 | 4 | 4 | 4 | 4 | 40,60 |
| PY10 | 5 | 5 | 5 | 5 | 5 | 5 | 40,60 |
| PY11 | 1 | 1 | 1 | 1 | 1 | 1 | 40,60 |
| PY12 | 3 | 3 | 3 | 3 | 3 | 3 | 40,60 |
| PY13 | 3 | 3 | 3 | 3 | 3 | 3 | 40,60 |
| PY14 | 4 | 4 | 4 | 4 | 4 | 4 | 40,60 |
| 0 | 1 | 2 | 3 | 4 | 5 | |
|---|---|---|---|---|---|---|
| Course's Level of contribution | None | Very Low | Low | Fair | High | Very High |
| Method of assessment/evaluation | Written exam | Oral Exams | Assignment/Project | Laboratory work | Presentation/Seminar |
| Event | Quantity | Duration (Hour) | Total Workload (Hour) |
|---|---|---|---|
| Course Hours | 14 | 2 | 28 |
| Preparation, After Class Study | 3.5 | 5 | 17.5 |
| Research | 2 | 5 | 10 |
| Other Activities | 3 | 3 | 9 |
| Midterm 1 | 1 | 1 | 1 |
| Homework 1 | 2 | 5 | 10 |
| Final | 1 | 1 | 1 |
| Total Workload | 76.5 | ||
| ECTS Credit of the Course | 3.0 | ||
