| Course Title | Code | Semester | L+U Hour | Credits | ECTS |
|---|---|---|---|---|---|
| International Marketing | ORT3153 | 3. Semester | 2 + 0 | 2.0 | 3.0 |
| Prerequisites | None |
| Language of Instruction | Turkish |
| Course Level | Associate |
| Course Type | |
| Mode of delivery | Face to Face |
| Course Coordinator |
Lect. Sude SERTDEMİR BALKANCI |
| Instructor(s) |
Sude SERTDEMİR BALKANCI |
| Assistants | |
| Goals | The students of the International marketing strategy will be the ability to recognize and apply |
| Course Content | Exports International Marketing Transition, International Trade Market Research in the Collecting Data, Market Research Types, Export Suitable Product Development, International Marketing Strategy, Strategic focus, Sales Proposal Preparation, International Commodity Strategies, International Pricing Strategy, International Distribution Strategy, International Promotion Strategies. |
| Learning Outcomes |
- Getting to Know the Basic Concepts of International Marketing - The recognition and enforcement of International Marketing Strategy - International marketing product, price, promotion and distribution to classify and analyze issues - A knowledge of the positioning strategies for target market of companies to entering the international markets. - A knowledge of the distribution and logistics activities of firms in international markets |
| Week | Topics | Learning Methods |
|---|---|---|
| 1. Week | Introduction to International Marketing and Some Basic Concepts | |
| 2. Week | International Marketing Planning | |
| 3. Week | International Marketing Research | |
| 4. Week | International Marketing Market Segmentation Target Market Selection | |
| 5. Week | International Marketing Product Policy and Planning | |
| 6. Week | Pricing in International Marketing | |
| 7. Week | The International Marketing Activities | |
| 8. Week | Import Operations Management | |
| 9. Week | Import Operations Management | |
| 10. Week | Export Operations Management | |
| 11. Week | Export Types | |
| 12. Week | Payment in Foreign Trade | |
| 13. Week | Complementary Success Factors in Exporting | |
| 14. Week | Case studies |
| International Marketing and Reputation Management |
| International Marketing Management |
| Program Requirements | Contribution Level | DK1 | DK2 | DK3 | DK4 | DK5 | Measurement Method |
|---|---|---|---|---|---|---|---|
| PY1 | 3 | 0 | 0 | 0 | 0 | 0 | 40,60 |
| PY2 | 3 | 0 | 0 | 0 | 0 | 0 | 40,60,40,60 |
| PY3 | 3 | 0 | 0 | 0 | 0 | 0 | 60,40,60,40,60 |
| PY4 | 4 | 0 | 0 | 0 | 0 | 0 | 60,40,60,40,60 |
| PY5 | 3 | 0 | 0 | 0 | 0 | 0 | 60,40,60,40,60 |
| PY6 | 4 | 0 | 0 | 0 | 0 | 0 | 60,40,60,40,60 |
| PY7 | 1 | 0 | 0 | 0 | 0 | 0 | 60,40,60,40,60 |
| PY8 | 2 | 0 | 0 | 0 | 0 | 0 | 60,40,60,40,60 |
| PY9 | 5 | 0 | 0 | 0 | 0 | 0 | 60,40,60,40,60 |
| PY10 | 3 | 0 | 0 | 0 | 0 | 0 | 60,40,60,40,60 |
| PY11 | 1 | 0 | 0 | 0 | 0 | 0 | 60,40,60 |
| 0 | 1 | 2 | 3 | 4 | 5 | |
|---|---|---|---|---|---|---|
| Course's Level of contribution | None | Very Low | Low | Fair | High | Very High |
| Method of assessment/evaluation | Written exam | Oral Exams | Assignment/Project | Laboratory work | Presentation/Seminar |
| Event | Quantity | Duration (Hour) | Total Workload (Hour) |
|---|---|---|---|
| Course Hours | 14 | 2 | 28 |
| Midterm 1 | 1 | 1 | 1 |
| Homework 1 | 14 | 2 | 28 |
| Final | 1 | 1 | 1 |
| Practice | 4 | 1.125 | 4.5 |
| Classroom Activities | 14 | 1 | 14 |
| Total Workload | 76.5 | ||
| ECTS Credit of the Course | 3.0 | ||
