| Course Title | Code | Semester | L+U Hour | Credits | ECTS |
|---|---|---|---|---|---|
| International Marketing | ORT3153 | 3. Semester | 2 + 0 | 2.0 | 3.0 |
| Prerequisites | None |
| Language of Instruction | Turkish |
| Course Level | Associate |
| Course Type | |
| Mode of delivery | Face to Face |
| Course Coordinator |
Lect. Sude SERTDEMİR BALKANCI |
| Instructor(s) |
Sude SERTDEMİR BALKANCI |
| Assistants | |
| Goals | With this course students; international marketing strategies and ability to recognize and applications will be provided. |
| Course Content | Markets with basic concepts of international trade and economic theories to draw conclusions, international market entry you the integration causes, marketing environment, marketing, products, prices, deployment-related decisions, international marketing promotion decisions regarding marketing, delivery and payment types, international The definition of marketing, business management and international marketing of the causes of Outsourcing |
| Learning Outcomes |
- Getting to Know the Basic Concepts of International Marketing - The recognition and enforcement of International Marketing Strategy - International marketing product, price, promotion and distribution to classify and analyze issues - A knowledge of the products and brands decisions of firms in international markets - A knowledge of the distribution and logistics activities of firms in international markets |
| Week | Topics | Learning Methods |
|---|---|---|
| 1. Week | Basic Concepts of International Marketing | Course Hours |
| 2. Week | Economical Classification of Countries | Course Hours |
| 3. Week | Evaluation of International Economic Environment | Course Hours |
| 4. Week | Evaluation of International Economic Environment | Course Hours |
| 5. Week | Technological Environment | Course Hours |
| 6. Week | International Marketing and Culture Relationship | Course Hours |
| 7. Week | Culture and Purchasing Behaviors | Course Hours |
| 8. Week | Political and Legal Environment | Course Hours |
| 9. Week | Types of Market Research Based on Purpose and Scope | Course Hours |
| 10. Week | Types of Market Research Based on Purpose and Scope | Course Hours |
| 11. Week | International Marketing Research | Course Hours |
| 12. Week | International Marketing Research Process | Course Hours |
| 13. Week | International Marketing Strategies | Course Hours |
| 14. Week | International Marketing Strategies | Course Hours |
| Cemalettin Aktepe, "Customer Relationship Management", Detay Publishing, ISBN: 9789944223812 |
| Yavuz Odabaşı, "Customer Relationship Management in Sales and Marketing", Sistem Yayıncılık, ISBN: 975-322-116-9 |
| Program Requirements | Contribution Level | DK1 | DK2 | DK3 | DK4 | DK5 | Measurement Method |
|---|---|---|---|---|---|---|---|
| PY1 | 2 | 0 | 0 | 0 | 0 | 0 | 40,60,60,40,40,40,60,60,60,40,60,40,60,60,40,60,40 |
| PY2 | 3 | 0 | 0 | 0 | 0 | 0 | 40,60,60,40,60,40,40,60,60,60,40,60,40,60,40,60,60,40,60,40,60,40,60 |
| PY5 | 4 | 0 | 0 | 0 | 0 | 0 | 40,60,60,40,40,60,40,60,40,60,60,40,60,40,60,40,60 |
| PY6 | 5 | 0 | 0 | 0 | 0 | 0 | 60,40,60,60,40,40,60,40,60,40,60,60,40,60 |
| 0 | 1 | 2 | 3 | 4 | 5 | |
|---|---|---|---|---|---|---|
| Course's Level of contribution | None | Very Low | Low | Fair | High | Very High |
| Method of assessment/evaluation | Written exam | Oral Exams | Assignment/Project | Laboratory work | Presentation/Seminar |
| Event | Quantity | Duration (Hour) | Total Workload (Hour) |
|---|---|---|---|
| Course Hours | 14 | 2 | 28 |
| Preparation, After Class Study | 10 | 1 | 10 |
| Research | 2 | 3 | 6 |
| Verbal Expression | 1 | 5 | 5 |
| Visual Presentation | 1 | 1.5 | 1.5 |
| Midterm 1 | 1 | 1 | 1 |
| Homework 1 | 1 | 5 | 5 |
| Final | 1 | 1 | 1 |
| Practice | 1 | 10 | 10 |
| Classroom Activities | 9 | 1 | 9 |
| Total Workload | 76.5 | ||
| ECTS Credit of the Course | 3.0 | ||
