| Course Title | Code | Semester | L+U Hour | Credits | ECTS |
|---|---|---|---|---|---|
| Strategic Management in Tourism Companies | TOY401 | 7. Semester | 3 + 0 | 3.0 | 5.0 |
| Prerequisites | None |
| Language of Instruction | Turkish |
| Course Level | Undergraduate |
| Course Type | |
| Mode of delivery | The course is conducted by the lecturer in the form of lectures and discussions. |
| Course Coordinator |
Assoc. Prof. Dr. Erkan TAŞKIRAN |
| Instructors |
Erkan TAŞKIRAN |
| Assistants | |
| Goals | The main purpose of this course is to guide students to have knowledge and competence about strategy science and strategic management processes and applications in tourism enterprises. |
| Course Content | Content for the Strategic Management course |
| Learning Outcomes |
- Knowledge: To learn about strategic management process in tourism enterprises. - Skill: Use techniques related to strategy development, implementation and control processes. - Competency: To have the necessary knowledge and skills in strategic analysis, planning and thinking needed for a tourism business. |
| Week | Topics | Learning Methods |
|---|---|---|
| 1. Week | Introduction to Strategic Management Course | |
| 2. Week | Terms and Concepts Related to Strategic Management | |
| 3. Week | Strategic Management Process | |
| 4. Week | Strategic Analysis – External Environment Analysis | |
| 5. Week | Strategic Analysis – Internal Environmental Analysis | |
| 6. Week | SWOT, Performance Forces Analysis, Equilibrium Analysis and Applications-I | |
| 7. Week | SWOT, Performance Forces Analysis, Equilibrium Analysis and Applications-II | |
| 8. Week | Mid-term Exam | |
| 9. Week | Strategic Orientation – Mission, Vision and Purpose – Goal Setting | |
| 10. Week | Strategy Creation – Basic and Sub-Strategies | |
| 11. Week | Strategy Creation – Senior Management Strategies | |
| 12. Week | Strategy Creation – Competitive and Functional Strategies | |
| 13. Week | Implementation of Strategies – Business Structures and Systems | |
| 14. Week | Strategic Valuation and Strategic Control |
| Hayri Ülgen ve Kadri Mirze (2010). İşletmelerde Stratejik Yönetim, 5. Baskı, İstanbul Beta Yayınları. |
| Erol Eren ve Ata Özdemirci, Stratejik Yönetim ve İşletme Politikası, 10.Baskı, Beta Yayıncılık, İstanbul, 2018. |
| HBR’s (Harvard Business Review) 10 Must Reads, “Strateji”, Optimist Yayınları, 2016. |
| Program Requirements | Contribution Level | DK1 | DK2 | DK3 | Measurement Method |
|---|---|---|---|---|---|
| PY1 | 3 | 0 | 0 | 0 | - |
| PY2 | 4 | 0 | 0 | 0 | - |
| PY3 | 4 | 0 | 0 | 0 | - |
| PY4 | 4 | 0 | 0 | 0 | - |
| PY5 | 3 | 0 | 0 | 0 | - |
| PY6 | 3 | 0 | 0 | 0 | - |
| PY7 | 3 | 0 | 0 | 0 | - |
| PY8 | 3 | 0 | 0 | 0 | - |
| PY9 | 4 | 0 | 0 | 0 | - |
| PY10 | 4 | 0 | 0 | 0 | - |
| PY11 | 3 | 0 | 0 | 0 | - |
| PY12 | 3 | 0 | 0 | 0 | - |
| PY13 | 4 | 0 | 0 | 0 | - |
| PY14 | 3 | 0 | 0 | 0 | - |
| PY15 | 4 | 0 | 0 | 0 | - |
| PY16 | 4 | 0 | 0 | 0 | - |
| 0 | 1 | 2 | 3 | 4 | 5 | |
|---|---|---|---|---|---|---|
| Course's Level of contribution | None | Very Low | Low | Fair | High | Very High |
| Method of assessment/evaluation | Written exam | Oral Exams | Assignment/Project | Laboratory work | Presentation/Seminar |
| Event | Quantity | Duration (Hour) | Total Workload (Hour) |
|---|---|---|---|
| Course Hours | 14 | 3 | 42 |
| Other Activities | 13 | 6 | 78 |
| Midterm 1 | 1 | 2 | 2 |
| Homework 1 | 1 | 1 | 1 |
| Final | 1 | 2 | 2 |
| Practice | 1 | 1 | 1 |
| Practice End-Of-Term | 1 | 1 | 1 |
| Classroom Activities | 1 | 0.5 | 0.5 |
| Total Workload | 127.5 | ||
| ECTS Credit of the Course | 5.0 | ||
