| Course Title | Code | Semester | L+U Hour | Credits | ECTS |
|---|---|---|---|---|---|
| Marketing | OEM402 | 8. Semester | 2 + 0 | 2.0 | 4.0 |
| Prerequisites | None |
| Language of Instruction | Turkish |
| Course Level | Undergraduate |
| Course Type | |
| Mode of delivery | Face to face |
| Course Coordinator |
Prof. Dr. Derya SEVİM KORKUT |
| Instructors |
Derya SEVİM KORKUT |
| Assistants | |
| Goals | The aim of this course is to equip students with introductry knowledge marketting and marketting of forest products |
| Course Content | Learn the marketing concept. Marketing sees the historical development. Learn the marketing approach. Marketing environment, consumer behavior and learn effective variables. Understands the industrial market. Learn the concepts of market segmentation and target marketing. Marketing and ethics, strategic marketing concepts sees. The marketing mix (product, price, distribution channels and physical distribution, promotion) and learns to international marketing. |
| Learning Outcomes |
- Describe marketing, marketing mix and marketing management. - Recognize what environment circumstance is and what they are affected. - Distinguish market types and select the most optimum target market - Learn purchasing behaviors of customer and know and evaluate what customers are affected. - Describe product and product types concept - Recognize product life process, develop new product, place the product and evaluate by classifying products - Recognize and apply disturibution lines types and activities in distribution line. - Recognize price and subjects needed to note in pricing, determined price policies |
| Week | Topics | Learning Methods |
|---|---|---|
| 1. Week | Marketing of the subject, scope, development | |
| 2. Week | Marketing environment, the role of strategic planning and marketing | |
| 3. Week | Consumer markets and consumer behavior | |
| 4. Week | Industrial markets | |
| 5. Week | Market segmentation, target market selection and demand forecasts | |
| 6. Week | Product concept | |
| 7. Week | Price Concept | |
| 8. Week | Midterm | |
| 9. Week | The concept of promotion | |
| 10. Week | Personal selling and sales methods | |
| 11. Week | Advertising, sales promotion and publicity | |
| 12. Week | Distribution channels and physical distribution | |
| 13. Week | International marketing concept | |
| 14. Week | Service marketing concept |
| Ergun İlter ve Kenan Ok; Ormancılık ve Orman Endüstrisinde Pazarlama İlkeleri ve Yönetimi, Ankara, 2004 |
| İsmet Mucuk; Pazarlama İlkeleri, Genişletilmiş Altıncı basım, Der Yayınları, İstanbul,1994. |
| Cemal Yükselen; Pazarlama İlkeler-Yönetim, Yeniden Kazanılmış 3. Baskı, Detay Yayıncılık, Ankara,1998 |
| Program Requirements | Contribution Level | DK1 | DK2 | DK3 | DK4 | DK5 | DK6 | DK7 | DK8 | Measurement Method |
|---|---|---|---|---|---|---|---|---|---|---|
| PY1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | - |
| PY2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | - |
| PY3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | - |
| PY4 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | - |
| PY5 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | - |
| PY6 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | - |
| PY7 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | - |
| PY8 | 5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | - |
| 0 | 1 | 2 | 3 | 4 | 5 | |
|---|---|---|---|---|---|---|
| Course's Level of contribution | None | Very Low | Low | Fair | High | Very High |
| Method of assessment/evaluation | Written exam | Oral Exams | Assignment/Project | Laboratory work | Presentation/Seminar |
| Event | Quantity | Duration (Hour) | Total Workload (Hour) |
|---|---|---|---|
| Course Hours | 14 | 2 | 28 |
| Midterm 1 | 1 | 1 | 1 |
| Homework 1 | 2 | 8 | 16 |
| Homework 2 | 2 | 14 | 28 |
| Final | 1 | 1 | 1 |
| Classroom Activities | 14 | 2 | 28 |
| Total Workload | 102 | ||
| ECTS Credit of the Course | 4.0 | ||
