The main aim of the marketing program is; maximum customer satisfaction in order to provide the necessary qualified personnel in marketing, introducing the new concepts in the marketing, giving the students the necessary knowledge and skills in sales strategies. Students who graduate from this program will be able to work in sales, customer service, procurement, marketing and advertising on the job market.
Düzce University Mission of Marketing Program of Gölyaka Vocational School of Marketing; is to educate individuals who have the knowledge and skills about the field that they will need by the sector, who have team spirit, who are self-confident, followers of innovations and practitioners.
Düzce University Vocational School of Gölyaka Vision of Marketing and Advertising Department Marketing Program; To be one of the leading programs in our country which has the necessary knowledge and equipment in the field of national and international activities and which contributes to the operation of the company and contributes to the operation of the company and contributes to local and national development by bringing up innovations and constantly interacts with the surrounding environment.
Students who successfully complete the programme will be awarded an Associate Degree in Marketing.
[] Earned Level of Qualification
It is a program that provides associate degree education.
[] Admission Requirements
The admissions of students to the programs are made according to the Student Selection and Placement Center (OSYM – University entrance exam) within the framework set by the regulations of Higher Education Council (HEC). After students inform the Student Selection and Placement Center about what programs they want to study at, students are placed in the related programs according to their scores they got from the exam. Graduates of related vocational high schools can enroll in the department within the framework set by the regulations of Higher Education Council (HEC).
Foreign students are admitted to the related programs with the scores of internationally acceptable exams such as SAT, ACT or are admitted to the related programs with their high school graduation grades (Undergraduate and Graduate Programs for Foreign Students Admission Guidelines).
The admission of students of General Academic Exchange Protocol to the related programs are done within the framework of the bilateral agreements (ERASMUS, FARABI, etc) signed between Duzce University and the partner universities. Guest students may enroll into the courses in this program, if the related academic unit approves. Sufficient language knowledge is required to monitor the program.
[] Course's Contrubution To Program
To complete the available courses in the program (a total of 120 ECTS) successfully, the students have to get at least 50 points out of 100 and required to achieve 2.00 on a 4.00 weighted grade point average. To graduate from the programs students should get at least DD in all of the courses provided.Students are also required to complete the compulsory practice in the specified time.
[] Recognition of Prior Learning
Students enrolled in DU might be exempted from certain courses within the framework of certain regulations. A student can be exempted from a certain course provided related course content previously received from another institution complies with that of DU, which is subject to approval and verification by the Board of faculty/graduate school/school.
Recognition of Education Abroad
DU recognises academic terms and courses studied by a student that has been involved in an exchange programme for one or two terms at the universities with which a partnership was established.
Students that are selected to avail themselves of Student Mobility for Studies under ERASMUS are obliged to draw up an education agreement with relevant ERASMUS Unit Coordination prior to the mobility term. The education agreement demonstrates the courses to be studied at the partner university the student intends to go, as well as appropriate ECTS credits.
In addition to this, students shall be asked to issue a Recognition Sheet, which refers to the equivalent of foreign courses in DU, so that the credit transfer is planned and approved.
At the end of the exchange term, the courses studied abroad are recorded and demonstrated in the transcript, together with the original course codes and names and ECTS credits. Pursuant to ERASMUS Programme and Collaboration Agreements concluded thereunto, official transcripts will quote, an abbreviation signal of ET, European Transfer, for the courses studied abroad.
[] Description of Program
The Marketing Program is an associate degree program that provides two years of education after high school education. Only 30 students are enrolled in the program. It is also compulsory for students to complete an internship covering 30 business days in the field of occupation related to the program coordinator's approval. Students must take all the required courses and elective courses in the program and pass them successfully.
No |
Program Requirements |
1 |
Understanding the basic concepts of marketing, will have the ability to explain and use |
2 |
Use theoretical knowledge in the field of marketing at work. |
3 |
Marketing programme at local, national, international and global dimensions grasp |
4 |
Analytical thinking, especially in information technology can use modern business methods and technologies. |
5 |
Open to change and innovation, entrepreneurial behavior, life-long learning can be win. |
6 |
To represent the institution of self-expression and communication skills that may be required |
7 |
Marketing strategy: product, price, place and promotion to develop and apply in accordance with the objectives |
8 |
Required elements of the marketing, sales, advertising, public relations, customer relationship management, product management, brand management and e-marketing to have knowledge of and implement them |
9 |
Professional legal regulations may have the ability to understand and use |
10 |
Information and communication technology tools to use with other professional tools and techniques |
11 |
Follow the international literature related to the field of marketing and knowledge of foreign language may have to communicate |
12 |
Identify the problems encountered in marketing applications, analyze and make suggestions for the solution |
13 |
Due to Atatürk's principles and history of revolutions, patriotic, individuals who hold the view that the Turkish independence and republican grows fond of |
14 |
To know the structure and rules of the Turkish language, Turkish language correctly and effectively use it. |
[] TYYÇ - Based on the Adequacy-Relationship Adequacy of Program
[] Professional Profile of Graduates
Students who graduate from the Marketing Program can work in the marketing and sales departments of the private sector firms, in the customer service departments of the banks and other marketing areas, as well as in the public field by obtaining a valid score from the KPSS exam.
[] The Upper Stage of a Transition
Students who graduate from this program may pursue undergraduate programs in accordance with established rules.
The total amount of national credit required to complete the marketing program students is 94, of which 28 belong to elective courses. The total amount of ECTS credits is 30 for each semester. The duration of the program is 2 years.
The student who has successfully completed all the courses listed in the curriculum and has completed all the activities covered by this Regulation and other applicable legislation and also the graduate student must have successfully completed 30 days of internship in the industry. The internship has not been credited with the program as it is a prerequisite for graduation.
[] Examinations, Assessment and Grading
For each course, the method of assessment and grading is defined "Course Information Form" in details.
Click for more information about regulations.
[] Graduation Requirements
The total amount of national credit required to complete the marketing program students is 94, of which 28 belong to elective courses. The total amount of ECTS credits is 30 for each semester. The duration of the program is 2 years.
The student who has successfully completed all the courses listed in the curriculum and has completed all the activities covered by this Regulation and other applicable legislation and also the graduate student must have successfully completed 30 days of internship in the industry. The internship has not been credited with the program as it is a prerequisite for graduation.
[] Director and Deputy Directors
Acting Director
Lect. Mehmet Ali BAYHAN
E-Mail:mehmetalibayhan@duzce.edu.tr
Assist. Prof. Dr. Esra KORKMAZ
E-Mail:esrakorkmaz
Lect. Mete Han ÜNER
E-Mail:metehanuner@duzce.edu.tr
Prof. Dr. Yeliz BAŞ
E-Mail:yelizbas@duzce.edu.tr
-
Head of Department
Prof. Dr. Yeliz BAŞ
yelizbas@duzce.edu.tr
-
Head of Department
Lect. Turgay YAVAŞ
turgayyavas@duzce.edu.tr
-
Faculty Member
Prof. Dr. Yeliz BAŞ
yelizbas@duzce.edu.tr
-
Lecturer
Lect. Semih BAKLAN
semihbaklan@duzce.edu.tr
-
Lecturer
Lect. ERAY ÜNAL
-
Lecturer
Lect. Mehmet Ali BAYHAN
mehmetalibayhan@duzce.edu.tr