This programme draws on the latest theory and practice to explore key aspects of the digital marketing landscape and how it affects marketing strategies. It addresses how digital marketing aligns with traditional marketing theories and practices and what future trends in digital marketing will look like. At the same time, as an interdisciplinary programme, new digital techniques and economic methods offered by emerging information technologies are also addressed. The curriculum is therefore a blend of engineering, economics, communication and marketing disciplines.
This programme brings together scientists from different disciplines to create a synergy that enables them to follow the development of the digital field in all aspects such as information technology, communication, marketing and economics.
The vision of this programme is to support individuals in different professional groups to increase their knowledge and skills in their marketing efforts in the digital field and thus become the most preferred programme among those who want to have similar success.
Students who successfully complete this programme are eligible to receive a master's degree in digital economy and marketing.
This programme is a master's level programme.
All graduates of undergraduate programmes providing formal education can apply to the programme. A scientific preparatory class may be established upon the recommendation of the head of the department according to the academic qualifications of the graduates of departments other than business administration, international business administration, informatics, public relations and promotion, economics, economics, management information systems, insurance and social security, international trade and finance, information technologies, software or computer engineering departments. It is essential that the decision regarding the determination and definition of the courses that the student must complete is implemented by the decisions of the department board and the institute board of directors. In addition, the candidates are required to take the following courses:
⮚ ALES exam scores of at least 55,
⮚ Success evaluation grade in student admission:
● 50% of the ALES grade,
● 20% of the undergraduate graduation grade,
● Success grade calculated out of 100 by taking into account 30% of the Scientific Evaluation Examination.
The course, seminar and thesis success requirement within the framework of the minimum qualifications in the curriculum is as determined in the graduate education-teaching regulation. Students are evaluated by midterm exam and/or final exam and/or semester project study in addition to midterm exam and/or semester studies. The minimum passing grade for courses is 70. In order for students to take the final exam of a course, they must attend 70% of the theoretical part of the courses and 80% of the exercise.
Students who want to come to the programme with the right of horizontal transfer can have the courses they have been successful in their previous education counted according to the matching status with the courses in the current programme, within the framework of the graduate education-teaching regulations of our university and if approved by the programme and institute board of directors. For those who want to transfer from foreign programmes, the relevant programme must have international graduation validity and equivalence. And also our programme does not accept foreign students.
| No | Program Requirements |
|---|---|
| 1 | The structure of marketing strategies can be changed to create more customer value through effective segmentation, targeting, differentiation and positioning strategies, |
| 2 | The content, distribution, promotion and pricing of products, services and ideas can be planned and created more effectively, |
| 3 | Changes can be realised to satisfy the objectives of individual customers and corporate customers, |
| 5 | Effective persuasion methods can be developed within the scope of digital communication theories |
| 6 | Can plan for the effective use and management of digital media tools. |
| 7 | Management, follow-up and analysis of search engines in order to result in optimum values in the targeted criteria |
| 8 | Making the necessary analyses for effective user experience in web design and adapting the results to the system |
| 9 | Digital audience tracking, data collection, identification and classification and persona development |
| 10 | With the new economic transformation, the use of financial technologies and multivariate analyses can develop information |
| 11 | Behaviour analysis and analyses can be performed by using data mining and web/mobile based applications. |
| 12 | More effective data collection, analysis, evaluation, solution, transformation and satisfaction with real-time and fully personalised marketing applications by adapting machine learning technology |
Graduates of this programme will have the opportunity to work across all digital media channels they will be able to operate in every business sector as individuals who can identify the target market and audience for the brand of the company they work for or their own company, make the brand more recognisable, strengthen mass communication, provide economic transformation, develop information with big data analysis, make strategic decisions on behalf of marketing and manage digital solutions in coordination with traditional marketing tools.
Students who graduate from this programme can continue their doctoral programmes according to the established rules.
Master's degree programme with thesis consists of at least seven courses, a seminar course and a thesis study, provided that it is not less than twenty-one credits in total. Seminar course and thesis study are non-credit and are evaluated as successful or unsuccessful. A master's programme with thesis consists of a total of at least 120 ECTS credits, including at least eight courses including a seminar course and thesis study, provided that an education period is not less than 60 ECTS credits.
The assessment and evaluation method applied for each course is described in detail in the "Course Information Form".
Graduate Regulation on Education and Training Article 6: The master's programme with thesis consists of at least seven courses, a seminar course and a thesis study, not less than twenty-one credits in total. Seminar course and thesis study are non-credit and are evaluated as successful or unsuccessful. A master's programme with thesis consists of a total of at least 120 ECTS credits, including at least eight courses including seminar course and thesis study, provided that an education period is not less than 60 ECTS credits. Within the framework of the relevant regulations of our university, students who complete the minimum requirements and are deemed successful can graduate.
Formal Education, Interdisciplinary Master's Degree with Thesis
