Traditional communication channels have lost their effectiveness under the prevailing conditions of contemporary life. The world is becoming increasingly digitalized and gaining an international dimension. Considering the interactions, relationships, and shares on social media, the concepts of shared consumption and value creation are now dominant. Online platforms generate social and societal benefits through the sharing of products, services, or labor. Most importantly, participants voluntarily engage in these sharing platforms.
Our program also uses the “3+1 vocational training in the workplace” education model. Under this model, our students complete three semesters of theoretical and practical courses at school, followed by one semester of full-time vocational training at a workplace. This allows students to gain exposure to the business world, develop sector-specific skills, and enhance their post-graduation employment opportunities before graduation.
For instance, platforms like Facebook, Instagram, YouTube, and Netflix are seeing continuous growth in their user bases. Consequently, traditional marketing practices are shifting toward social media. This shift has increased the demand for professionals skilled in digital media management within organizations.
This program aims to equip students with the ability to position and present a product effectively using digital platforms. Additionally, it seeks to develop skills that enable students to convey brand and product messages to target audiences using digital media tools. Graduates will be capable of using search engines effectively and efficiently, collaborating with technology developers, and guiding them to create digital marketing strategies. This program is designed for those who want to pursue a career in marketing and prefer to do so in digital environments.
The mission of Gölyaka Vocational School's E-Commerce and Marketing Program is to train qualified professionals who possess the theoretical knowledge needed by the sector, can translate their knowledge into practice through the 3+1 On-the-Job Vocational Training Model, and can effectively manage digital technologies and e-commerce processes. Our program aims to contribute marketing specialists to the business world who are competent in search engine optimization, data analysis, brand management, and digital sales strategies; who adhere to professional ethical values; have strong communication skills; are adept at teamwork; and possess analytical thinking abilities.
Being a leading center preferred at national and international levels with its innovative and technology-oriented education approach that meets the requirements of the increasingly digital world. It aims to be a respected educational institution that closely follows sectoral developments, provides added value to both the regional and national economy with its entrepreneurial and well-equipped graduates, and shapes the digital marketing standards of the future by maintaining continuous interaction with its stakeholders.
This program is an associate degree-level program.
Students who successfully complete this program are awarded an associate degree in Public Relations and Promotion.
In accordance with the regulations set by the Council of Higher Education (YÖK), admission to this program is conducted through the examination system administered by the Student Selection and Placement Center (ÖSYS).
Students are placed into relevant programs by this center based on their scores from the examination, following their submission of program preferences. International students are admitted to this program based on internationally recognized exam results such as SAT or ACT, or their secondary education graduation grades, in accordance with the "Directive on Admission of Foreign Students to Associate and Undergraduate Degree Programs."
Admission to programs under the General Academic Exchange Protocol is carried out within the framework of bilateral agreements (such as ERASMUS, FARABI, etc.) signed between Düzce University and partner universities. Visiting students may enroll in courses offered within this program upon approval from the relevant academic unit. A sufficient level of language proficiency is required to follow the program.
Students must successfully complete all courses available in the program (totaling 120 ECTS credits) and achieve a minimum score of 50 out of 100 in each course. They must also obtain a minimum Cumulative Grade Point Average (GPA) of 2.00 out of 4.00. Furthermore, they must pass all courses specified in the curriculum with a minimum grade of DD. Students are also required to complete their mandatory internships within the specified timeframe.
Students studying at Düzce University may be exempt from certain courses within the framework of specific regulations. If the content of a course taken at another institution is compatible with the content of the course offered at Düzce University and approved by the relevant faculty/institute/school board, the student may be exempted from that course.
Recognition of International Education
The academic semesters and courses of students who have studied as exchange students for one or two semesters at our partner universities abroad and returned are recognized by Düzce University.
Students selected to benefit from Student Learning Mobility under the ERASMUS program are required to prepare a learning agreement with their ERASMUS Unit Coordinators before the start of their mobility period. This learning agreement shows the courses the student will take at the partner university and their ECTS values.
In addition, students are required to prepare a Recognition Sheet. This document shows the equivalents of the courses the students will take abroad at Düzce University and determines the credit transfer to be made.
At the end of the exchange period, the courses taken abroad by the student are shown on their transcripts with their original codes and names, ECTS credits, and grades. On the students' official transcripts, the abbreviation "ET" appears next to these courses, meaning "Courses taken at universities abroad under the ERASMUS Program and cooperation agreements."
The E-Commerce and Marketing Program aims to train innovative and strategic marketing professionals who can understand rapidly changing consumer behaviors in the digitalized world and effectively use technology to deliver products and services to target audiences. This program provides comprehensive education on the effective use of e-commerce platforms, the development of digital marketing strategies, and conducting marketing research and analysis.
Students specialize in areas such as search engine optimization (SEO), social media marketing, data analytics, digital advertising, and customer relationship management (CRM), equipping them with the knowledge and skills to gain a competitive edge in the global market. Additionally, the program integrates theoretical knowledge with real-world applications and project-based learning to develop individuals who meet industry requirements.
Designed for individuals aiming to build careers in e-commerce and digital marketing, this program prepares its graduates for both local and international job opportunities, fostering the next generation of leading professionals in the field.
| No | Program Requirements |
|---|---|
| 1 | Explaining the fundamental concepts of e-commerce, its legal aspects, and security issues; and provides guidance on professional practice principles. |
| 2 | They will gain knowledge about occupational health and safety, environmental awareness, and quality processes. |
| 3 | Manages the necessary digital marketing tools and methods for e-commerce; keeps up with current developments. |
| 4 | He/She effectively uses information technologies and office software related to his/her profession. |
| 5 | They possess the ability to collect and analyze market data, and to critically evaluate and solve professional problems. |
| 6 | Presents their knowledge and skills effectively through written and oral communication, expressing themselves in corporate language. |
| 7 | As a team member, they take responsibility for solving complex problems encountered in industry applications. |
| 8 | He/She has awareness of career management and lifelong learning; he/she continues his/her personal development. |
| 11 | Manages e-commerce related processes; develops SEO and digital strategies in line with corporate goals. |
Graduates of this program can continue their education in undergraduate programs, subject to specified rules.
This program provides the fundamental prerequisites for becoming an effective professional in the field of E-Commerce and Marketing. The main objective of the E-Commerce and Marketing program is to train students who can meet the modern and advanced sectoral needs of the industry, ensuring maximum customer satisfaction and possessing the necessary professional competencies. It also aims to provide the knowledge and skills required for managerial positions in businesses. Furthermore, our program utilizes a "3+1 On-the-Job Vocational Training" model. In this model, after completing three semesters of theoretical and practical courses at the university, students undergo full-time vocational training at a company for one semester. This allows students to familiarize themselves with the business world, develop their sectoral skills, and increase their post-graduation employment opportunities before graduation.
The assessment and evaluation methods used for each course are described in detail in the "Course Information Form".
To graduate from the E-Commerce and Marketing Program, students must complete a total of 120 national credits (ECTS credits), with 30 credits per semester. The Computer Programming Program consists of 2 years and 4 semesters. Students must attend and successfully complete all courses in the curriculum and complete all work required by the Regulations and other relevant legislation. Additionally, students must successfully complete 70 days of on-the-job vocational training. Students must have a minimum GPA of 2.00 and have completed all other required work.
Full time 3+1
