Traditional communication channels have lost their effectiveness under the prevailing conditions of contemporary life. The world is becoming increasingly digitalized and gaining an international dimension. Considering the interactions, relationships, and shares on social media, the concepts of shared consumption and value creation are now dominant. Online platforms generate social and societal benefits through the sharing of products, services, or labor. Most importantly, participants voluntarily engage in these sharing platforms.
For instance, platforms like Facebook, Instagram, YouTube, and Netflix are seeing continuous growth in their user bases. Consequently, traditional marketing practices are shifting toward social media. This shift has increased the demand for professionals skilled in digital media management within organizations.
This program aims to equip students with the ability to position and present a product effectively using digital platforms. Additionally, it seeks to develop skills that enable students to convey brand and product messages to target audiences using digital media tools. Graduates will be capable of using search engines effectively and efficiently, collaborating with technology developers, and guiding them to create digital marketing strategies. This program is designed for those who want to pursue a career in marketing and prefer to do so in digital environments.
Mission To train marketing experts who can conduct digital marketing and e-commerce activities, carry out marketing research, are creative, communicate effectively, synthesize e-commerce with evolving applications, and achieve competence in marketing theories and practices across all fields.
To contribute skilled individuals to the qualified areas of the industry, equipped with the knowledge and skills required by the program, and guided by the understanding of the necessity of digital marketing in today's competitive environment.
This program is an associate degree-level program.
Students who successfully complete this program are awarded an associate degree in Public Relations and Promotion.
In accordance with the regulations set by the Council of Higher Education (YÖK), admission to this program is conducted through the examination system administered by the Student Selection and Placement Center (ÖSYS).
Students are placed into relevant programs by this center based on their scores from the examination, following their submission of program preferences. International students are admitted to this program based on internationally recognized exam results such as SAT or ACT, or their secondary education graduation grades, in accordance with the "Directive on Admission of Foreign Students to Associate and Undergraduate Degree Programs."
Admission to programs under the General Academic Exchange Protocol is carried out within the framework of bilateral agreements (such as ERASMUS, FARABI, etc.) signed between Düzce University and partner universities. Visiting students may enroll in courses offered within this program upon approval from the relevant academic unit. A sufficient level of language proficiency is required to follow the program.
The E-Commerce and Marketing Program aims to train innovative and strategic marketing professionals who can understand rapidly changing consumer behaviors in the digitalized world and effectively use technology to deliver products and services to target audiences. This program provides comprehensive education on the effective use of e-commerce platforms, the development of digital marketing strategies, and conducting marketing research and analysis.
Students specialize in areas such as search engine optimization (SEO), social media marketing, data analytics, digital advertising, and customer relationship management (CRM), equipping them with the knowledge and skills to gain a competitive edge in the global market. Additionally, the program integrates theoretical knowledge with real-world applications and project-based learning to develop individuals who meet industry requirements.
Designed for individuals aiming to build careers in e-commerce and digital marketing, this program prepares its graduates for both local and international job opportunities, fostering the next generation of leading professionals in the field.
| No | Program Requirements |
|---|---|
| 1 | 11 |
Full time 3+1
