| Course Title | Code | Semester | L+U Hour | Credits | ECTS |
|---|---|---|---|---|---|
| Entrepreneurship | İKT407 | 7. Semester | 3 + 0 | 3.0 | 5.0 |
| Prerequisites | None |
| Language of Instruction | Turkish |
| Course Level | Undergraduate |
| Course Type | |
| Mode of delivery | Face to face. |
| Course Coordinator |
Lect. Nilay KOYUNCU YEMENİCİ |
| Instructors |
Nilay KOYUNCU YEMENİCİ |
| Assistants | |
| Goals | The aim of this course is to discuss entrepreneurship and small business management issues that create competitive advantage in business life and to create a new perspective for students. |
| Course Content | Rethink Innovation, The Ten Types, Profit Model, Network, Structure, Process, Product Performance, Product System, Service, Challel, Brand, Customer Engagement, The Challenge of Entrepreneurship, Conducting a Feasibility Analysis and Designing a Business Model, Crafting a Business Plan and Building a Solid Strategic Plan, Forms of Business Ownership, Buying an Existing Business, Franchising and The Entrepreneur, Building a Powerful Bootstrap Marketing Plan, E-Commerce and the Entrepreneur |
| Learning Outcomes |
- Students can define basic concepts of entrepreneurship and small business management. - Students can analyze simple case studies about small business. - Students can offer solutions to the institutionalization problems of small businesses. |
| Week | Topics | Learning Methods |
|---|---|---|
| 1. Week | Rethink Innovation | Course Hours Other Activities Practice Verbal Expression |
| 2. Week | The Ten Types | Visual Presentation Course Hours Verbal Expression |
| 3. Week | Profit Model, Network, Structure | Practice Course Hours Other Activities Verbal Expression |
| 4. Week | Process, Product Performance, Product System | Other Activities Course Hours Verbal Expression Practice |
| 5. Week | Service, Challel, Brand, Customer Engagement | Course Hours Other Activities Verbal Expression Practice |
| 6. Week | The Challenge of Entrepreneurship | Course Hours Practice Other Activities Verbal Expression |
| 7. Week | Conducting a Feasibility Analysis and Designing a Business Model | Course Hours Visual Presentation Verbal Expression |
| 8. Week | Midterm | Research Preparation, After Class Study Course Hours |
| 9. Week | Crafting a Business Plan and Building a Solid Strategic Plan | Course Hours Practice Other Activities Verbal Expression |
| 10. Week | Forms of Business Ownership | Course Hours Other Activities Verbal Expression Practice |
| 11. Week | Buying an Existing Business | Verbal Expression Course Hours Other Activities Practice |
| 12. Week | Franchising and The Entrepreneur | Course Hours Practice Verbal Expression Other Activities |
| 13. Week | Building a Powerful Bootstrap Marketing Plan | Course Hours Practice Other Activities Verbal Expression |
| 14. Week | E-Commerce and the Entrepreneur | Course Hours Verbal Expression Other Activities Practice |
| Lary Keeley, Ten Types of Innovation, John Wiley & Sons |
| Norman M. Scarborough, Jeffrey R. Cornwall, Essentials of Entrepreneurship and Small Business Management, Pearson |
| Program Requirements | Contribution Level | DK1 | DK2 | DK3 | Measurement Method |
|---|---|---|---|---|---|
| PY1 | 2 | 0 | 0 | 0 | - |
| PY2 | 2 | 0 | 0 | 0 | - |
| PY3 | 1 | 0 | 0 | 0 | - |
| PY4 | 1 | 0 | 0 | 0 | - |
| PY5 | 1 | 0 | 0 | 0 | - |
| PY6 | 2 | 0 | 0 | 0 | - |
| PY7 | 2 | 0 | 0 | 0 | - |
| PY8 | 4 | 0 | 0 | 0 | - |
| PY9 | 5 | 0 | 0 | 0 | - |
| PY10 | 4 | 0 | 0 | 0 | - |
| PY11 | 2 | 0 | 0 | 0 | - |
| PY12 | 4 | 0 | 0 | 0 | - |
| PY13 | 4 | 0 | 0 | 0 | - |
| PY14 | 2 | 0 | 0 | 0 | - |
| 0 | 1 | 2 | 3 | 4 | 5 | |
|---|---|---|---|---|---|---|
| Course's Level of contribution | None | Very Low | Low | Fair | High | Very High |
| Method of assessment/evaluation | Written exam | Oral Exams | Assignment/Project | Laboratory work | Presentation/Seminar |
| Event | Quantity | Duration (Hour) | Total Workload (Hour) |
|---|---|---|---|
| Midterm 1 | 1 | 30 | 30 |
| Homework 1 | 1 | 15.5 | 15.5 |
| Final | 1 | 40 | 40 |
| Classroom Activities | 14 | 3 | 42 |
| Total Workload | 127.5 | ||
| ECTS Credit of the Course | 5.0 | ||
