Rapor Tarihi: 13.01.2026 12:51
| Course Title | Code | Language | Type | Semester | L+U Hour | Credits | ECTS |
|---|---|---|---|---|---|---|---|
| . | PEM050 | Turkish | Compulsory | 1. Semester | 2 + 0 | 2.0 | 3.0 |
| Prerequisite Courses | |
| Course Level | Undergraduate |
| Mode of delivery | |
| Course Coordinator | Doç. Dr. Yaşar Selman GÜLTEKİN |
| Instructor(s) | |
| Goals | To give students an understanding of fundamental marketing concepts and their applications in landscape architecture. |
| Course Content | Reasoning, knowledge: Students will be able to critically analyze the process of marketing related to landscape architecture, the environment within which it operates, the institutions and functions that are performed, Students will develop an understanding of basic marketing fundamentals as they apply to the marketing related to landscape architecture, services or concepts, Students should have an understanding of the nature of the private sector marketing, including major market segments, product management, industry structure, size, competition, channels of distribution, performance, and strategy development. Sensation, attitude(affective): Students will develop problem-solving and decision-making skills through the analysis of marketing and business problems, Students are acquainted with new insights into the many changes taking place in the fields of product planning, manufacturing, distribution, selling, and utilization in landscape architecture. Perform, skill (psychomotor): Students will have analytical skills required to make sound marketing and business decisions in landscape architecture, Students will be able to understand the marketing practices in landscape architecture discipline. |
| # | Öğrenme Kazanımı |
| 1 | Students will be able to critically analyze the process of marketing related to landscape architecture, the environment within which it operates, the institutions and functions that are performed, Students will develop an understanding of basic marketing fundamentals as they apply to the marketing related to landscape architecture, services or concepts, Students should have an understanding of the nature of the private sector marketing, including major market segments, product management, industry structure, size, competition, channels of distribution, performance, and strategy development. |
| Week | Topics/Applications | Method |
|---|---|---|
| 1. Week | Course orientation: syllabus, examination and attendance policy, assignments, course format, textbooks and other resources required for the course. | Interview, Presentation (Preparation) |
| 2. Week | Introduction, Management functions and the place of marketing, evolution of marketing, marketing approaches | Preparation, After Class Study, Research, Interview, Presentation (Preparation) |
| 3. Week | Marketing actions, Marketing mix and Marketing management | Preparation, After Class Study, Research, Interview, Presentation (Preparation) |
| 4. Week | Marketing management concepts and their application to forestry, Marketing environments in forestry, Market and Market analysis; a forestry case | Preparation, After Class Study, Research, Other Activities, Interview, Presentation (Preparation) |
| 5. Week | Presentation on marketing structure of landscape architecture in Turkey | Preparation, After Class Study, Research, Other Activities, Interview, Presentation (Preparation) |
| 6. Week | Consumer buying behaviors, Selecting target market | Preparation, After Class Study, Research, Other Activities, Interview, Presentation (Preparation) |
| 7. Week | Products and services, Production goods, Raw materials: Forestry on focus | Preparation, After Class Study, Research, Other Activities, Interview, Presentation (Preparation) |
| 8. Week | Midterm exam | Preparation, After Class Study, Research |
| 9. Week | The Product Life Cycle and Properties of Product for forest products | Preparation, After Class Study, Research, Other Activities, Interview, Presentation (Preparation) |
| 10. Week | Distribution channels and status for forest products, Actions in distribution channel | Preparation, After Class Study, Research, Other Activities, Interview, Presentation (Preparation) |
| 11. Week | Physical distribution and forest products | Preparation, After Class Study, Research, Other Activities, Interview, Presentation (Preparation) |
| 12. Week | Pricing, Pricing policies, Pricing process; Forest Products Case | Preparation, After Class Study, Research, Other Activities, Interview, Presentation (Preparation) |
| 13. Week | Sale and promotion | Preparation, After Class Study, Research, Other Activities, Interview, Presentation (Preparation) |
| 14. Week | Green marketing, Certified forest products market, Presentations of student group assignments | Preparation, After Class Study, Research, Other Activities, Interview, Presentation (Preparation) |
| No | Program Requirements | Level of Contribution | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knowledge: Within the framework of environmental and social sustainability principles (considering the public interest and value), to have the knowledge and understanding to gain and reflect up-to-date information that will carry out planning, design, management activities and research, | ✔ | |||||
| 2 | Knowledge: To have knowledge in planning and design approaches regarding sustainable resource management, healthy living and access to food, resilience, climate change management, rural / urban development and use of technology, | ✔ | |||||
| 3 | Knowledge: To have knowledge about universal, corporate and professional ethical values related to the field, | ✔ | |||||
| 4 | Knowledge: To have knowledge of national and international norms, conventions, professional principles, laws, regulations and standards related to the field, | ✔ | |||||
| 5 | Skill: The ability to use the necessary tools for the holistic perception, planning, design and creation of management models of processes within the landscape in the context of spatial / temporal scale, in the effects, pressures and changes faced by the inhabited geography, | ✔ | |||||
| 6 | Skill: The ability to develop alternative constructions and solutions in accordance with field-specific theories and methods in planning and design processes, | ✔ | |||||
| 7 | Skill: The ability to take responsibility in an interdisciplinary / transdisciplinary team, to set goals in a collaborative and inclusive manner, to plan tasks and to work in a participatory manner, | ✔ | |||||
| 8 | Skill: The ability to discuss individual views on field-specific issues and to improve oneself | ✔ | |||||
| 9 | Competence: Competence to act with the awareness of lifelong learning and research by internalizing sustainable, innovative and entrepreneurial approaches, | ✔ | |||||
| 10 | Competence: Competence of foreign language skills at a level to communicate and follow the developments in the field, | ✔ | |||||
| 11 | Competence: Competence to make decisions with a fair and participatory consciousness, with respect to environmental rights, social and cultural rights, showing the necessary sensitivity in the protection of natural environment and cultural heritage, based on universal principles in the field of profession, | ✔ | |||||
| 12 | Competence: Competence to prepare, implement, manage and monitor projects about the field, taking into account of knowledge in Landscape Architecture theory and methodology, open green space planning, green and blue infrastructure, management, protection and interpretation of cultural landscapes and landscape management, | ✔ | |||||
| 13 | Competence: Competence to produce projects in interdisciplinary collaborations in landscape planning, design and materials with the experience of tree nursery, application and office internship by integrating knowledge on the management of landscapes of different scales, planning and design of infrastructure projects, material and construction techniques with information technologies in the field, | ✔ | |||||
| Program Requirements | DK1 |
|---|---|
| PY1 | 4 |
| PY2 | 3 |
| PY3 | 4 |
| PY4 | 3 |
| PY5 | 2 |
| PY6 | 4 |
| PY7 | 5 |
| PY8 | 5 |
| PY9 | 5 |
| PY10 | 3 |
| PY11 | 3 |
| PY12 | 4 |
| PY13 | 4 |
| Ders Kitabı veya Notu | |
|---|---|
| Diğer Kaynaklar |
|
| ECTS credits and course workload | Quantity | Duration (Hour) | Total Workload (Hour) | |
|---|---|---|---|---|
|
Ders İçi |
Class Hours | 14 | 2 | 28 |
|
Ders Dışı |
Preparation, After Class Study | 20 | 1 | 20 |
| Research | 15 | 1 | 15 | |
|
Sınavlar |
Midterm 1 | 1 | 1 | 1 |
| Homework 1 | 10 | 1 | 10 | |
| Final | 1 | 1 | 1 | |
| Total Workload | 75 | |||
| *AKTS = (Total Workload) / 25,5 | ECTS Credit of the Course | 3.0 | ||
