| Course Title | Code | Semester | L+U Hour | Credits | ECTS |
|---|---|---|---|---|---|
| Development of Business Models in Entrepreneurship | GRS508 | 3 + 0 | 3.0 | 7.0 |
| Prerequisites | None |
| Language of Instruction | Turkish |
| Course Level | Graduate |
| Course Type | |
| Mode of delivery | Lecture |
| Course Coordinator | |
| Instructor(s) | |
| Assistants | |
| Goals | To create awareness about the content, types and applications of the concept of business modeling and to develop awareness about the importance of the concept of business model in entrepreneurship. |
| Course Content | Business Model Development in Entrepreneurship course aims to help students transform innovative business ideas into sustainable and profitable business models. The course covers topics such as business model design, business model components, value proposition, revenue models, customer segmentation, distribution channels and cost structures. Students learn to structure and evaluate business ideas using strategic tools such as Business Model Canvas. Through hands-on exercises and case studies, they reinforce their entrepreneurial skills by experiencing how to create, test and refine successful business models to adapt to the market. |
| Learning Outcomes |
- 1 - 2 |
| Week | Topics | Learning Methods |
|---|---|---|
| 1. Week | Introduction to Entrepreneurship and Business Model | Visual Presentation Course Hours Practice Verbal Expression |
| 2. Week | Business Model Components and Business Model Canvas | Course Hours Verbal Expression Visual Presentation Practice |
| 3. Week | Value Proposition: Creating Value for the Customer | Visual Presentation Practice Course Hours Verbal Expression |
| 4. Week | Customer Segmentation and Target Market Analysis | Course Hours Verbal Expression Visual Presentation Practice |
| 5. Week | Distribution Channels and Customer Relationship Management | Practice Visual Presentation Verbal Expression Course Hours |
| 6. Week | evenue Models and Pricing Strategies | Course Hours Visual Presentation Practice Verbal Expression |
| 7. Week | Key Partnerships and Resource Management | Course Hours Visual Presentation Verbal Expression Practice |
| 8. Week | Midterm Exam | Practice |
| 9. Week | Cost Structure and Analysis of Operating Expenses | Practice Course Hours Verbal Expression Visual Presentation |
| 10. Week | Business Model Innovation and Innovation Strategies | Verbal Expression Course Hours Visual Presentation Practice |
| 11. Week | Testing and Validation of Business Models | Verbal Expression Course Hours Visual Presentation Practice |
| 12. Week | Practical Studies and Case Studies of Business Models | Practice Verbal Expression Course Hours Visual Presentation |
| 13. Week | Business Model Presentation and Investor Preparation | Visual Presentation Practice Verbal Expression Course Hours |
| 14. Week | General Evaluation, Feedback and Q&A Session | Course Hours Visual Presentation Verbal Expression Practice |
| 1 |
| Program Requirements | Contribution Level | DK1 | DK2 | Measurement Method |
|---|
| 0 | 1 | 2 | 3 | 4 | 5 | |
|---|---|---|---|---|---|---|
| Course's Level of contribution | None | Very Low | Low | Fair | High | Very High |
| Method of assessment/evaluation | Written exam | Oral Exams | Assignment/Project | Laboratory work | Presentation/Seminar |
| Event | Quantity | Duration (Hour) | Total Workload (Hour) |
|---|---|---|---|
| Course Hours | 14 | 3 | 42 |
| Visual Presentation | 14 | 3 | 42 |
| Practice | 14 | 3 | 42 |
| Midterm 1 | 1 | 0.5 | 0.5 |
| Homework 1 | 2 | 4 | 8 |
| Final | 1 | 2 | 2 |
| Classroom Activities | 14 | 3 | 42 |
| Total Workload | 178.5 | ||
| ECTS Credit of the Course | 7.0 | ||
